Product management
Successful international launch of digital products
International Product Management for Digital Products
Targeted international success through innovative product management
From smart homes to software to checking accounts: In the dynamic and highly competitive digital sector, it is crucial to have sophisticated and effective product management strategies. Strategic product management requires not only vision, but also the ability to innovate and succeed on the global market.
In her training courses, coaching sessions, and workshops designed specifically for international companies, Serpil helps you develop effective go-to-market strategies for your digital products. With more than 20 years of experience, she knows the challenges and pitfalls of international product management in depth and can offer a wide range of individual solutions. This in-house training provides a comprehensive introduction to the fundamentals of product management, while also addressing the specific challenges of the digital industry in the international market. At the end of the training, coaching session, or workshop, you will have specific solutions to overcome these challenges and achieve your goals. Furthermore, you will have a tangible action plan to systematically and successfully market new products internationally, enabling you to achieve your business goals more effectively, consistently, and successfully.
Can Your Product Management Keep Up Internationally?
Managing digital products internationally presents a number of challenges. Companies must take into account cultural differences, regulatory requirements, and varying market conditions. Some of the challenges you face in the international marketplace are:
- Segmentation for customer-oriented and market-oriented products:
Market segmentation involves adapting the entire product to the local conditions of the target market. This may require changes to the design, usability, and even the functionality of the product. Thorough market segmentation is critical to gaining local user acceptance and successfully launching products that meet market demands and customer expectations.
- Market research for products customers use and love:
Detailed market research is essential to understanding the needs and preferences of target groups in different countries. Products that are outdated or not tailored to customer needs probably pose one of the biggest challenges in international product management. Segmentation helps identify different target groups and develop customized product management strategies. By analyzing competitors and market trends, companies can better assess opportunities and risks.
- Faster innovation through agile development:
The digital world is evolving rapidly, and companies must remain agile to keep up – especially on the international market. Agile methods such as Scrum and Kanban enable teams to respond quickly to change and make continuous improvements. This flexibility is critical to developing innovative solutions and maintaining a competitive edge.
- "Winner Takes All" – Market Access and Competition:
The international tech industry is characterized by a market structure in which the leading supplier has a disproportionate market share. In recent years, American companies in particular have gained a considerable lead over their German counterparts. The reasons for this include a much faster pace of innovation, fewer regulatory hurdles, and a more favorable environment for start-ups. The “winner takes it all” principle makes it difficult for new and smaller companies to establish themselves and survive on the international market. As a company, you need an effective product management strategy to compete with established brands internationally.
- Legal and Regulatory Compliance
Each market has its own legal and regulatory requirements that companies must comply with. These include privacy regulations, security standards, consumer protection laws, and more. A thorough understanding of local regulations and close cooperation with local partners and experts are critical to avoiding legal obstacles or pitfalls.
These are just some of the potential challenges that companies face on the international market. Serpil understands that each situation is unique and will help you develop an individual strategy for you and your company that is tailored to the specific needs of your digital product.
Successfully launch and market digital products internationally
In customized product management training, coaching and workshops for digital products, you will learn the most important techniques for this challenging task and receive direct feedback on your work.
Working together, the goal is to find the best fit for your company and establish international product marketing in your company in a conceptual, measurable, and successful way.
This will help you achieve your product goals more effectively and consistently, making you more competitive!
ARE YOU READY TO INSPIRE THE RIGHT CUSTOMERS WITH YOUR BRAND COMMUNICATION?
Product Management as a Key to Success
Successful product management for digital products doesn’t depend on chance or luck. The difference between customer satisfaction and enthusiasm determines success as much as compelling brand identity. For 20 years, Serpil has been supporting companies in making their product management more professional and effective. Based on experience, she knows that introducing new products can be successful when using a targeted strategy and proven tools.
A methodical product management training for the international success of your digital products
Proven strategies and concentrated expertise await you in the training sessions:
- Interactive training
The training courses use a balanced mix of methods and a variety of formats. Participants learn through play how to turn conflicts into positive decisions and can use the workshop as a practical experience for better product marketing. Serpil sees herself as a source of inspiration. Edutainment is her key to success: in-depth knowledge is essential, but so is fun and a good atmosphere.
- Measurable results
Proven strategies and a clear roadmap for successful product launches enable you to achieve tangible results immediately. In the demand-driven product management training for digital products, you will develop a specific action plan for your company to systematically launch new products on the international market and market them successfully. You will establish sustainable communication structures in your company to achieve your product goals more effectively, consistently, and successfully.
International Product Management for Digital Products
In order to achieve the greatest possible success for your company, the training, coaching sessions, and workshops are adapted to the individual challenges and goals. Serpil’s training sessions and seminars provide proven strategies and concentrated knowledge:
Market Analysis
Learn how to analyze different markets for digital products to identify potential customer needs and gain a competitive advantage.
Target Group Identification
Learn how to define and understand your target audience to create targeted marketing campaigns and communicate your message effectively.
Product Positioning
Learn how to differentiate your products from the competition and make them attractive to potential customers in different countries. In this course, you will work with the trainer to explore different positioning strategies and best practices.
Brand Communication
Discover the different channels and techniques that are most effective for communicating with your target audience on an international market. Learn how to build and maintain your brand globally.
Analysis and Optimization
Learn how to analyze and optimize your product management activities to maximize your success. This crash course will introduce you to various tools and techniques for measuring and evaluating your marketing campaigns and teach you how to use them with confidence.
Diverse methods for greater depth
Serpil sees herself as a source of inspiration who gives people a stage. She has a well-stocked toolbox. In her seminars and training sessions, she uses a balanced mix of methods in a variety of formats:
- Lectures
- Plenary discussions
- Workshop sequences
- Process facilitation
- Individual and group work
- B2B and B2C best practice examples, adaptation to a best-fit solution
- Checklists and action plans
- Selected coaching tools for sustainable transfer of training into practice
Online, local, national, international: how to work with Serpil
You can book the seminars, coaching sessions, and workshops as a digital online seminar or as a face-to-face seminar at your location – nationwide or internationally. For global product managers and international teams, Serpil also offers English-language seminars and training.
Are you ready to succeed internationally?
Successfully managing digital products on the international market is a complex yet extremely rewarding challenge. Success is not a matter of chance or luck. The difference between merely satisfying your customers and truly exciting them is just as critical to success as a strong brand identity. For 20 years, Serpil has been helping companies make their product management more professional and effective. She knows from experience that international digital product management can only succeed when using a targeted strategy and proven tools.
Serpil Uensal
Your Expert
Serpil Uensal
Serpil Uensal is a keynote speaker, trainer, coach, and consultant with over 20 years of experience in marketing, product management, and business development. Her customers include over 100 small and medium-sized businesses, as well as multinational companies.
Serpil Uensal has been active as a trainer and coach for medium-sized companies since 2005. Since then, she has provided more than 20,000 hours of these services to both national and international companies. With her captivating style, she has enthralled over 9,000 participants in her seminars, training sessions, and workshops.
Serpil Uensal is known for her edutainment. She is an animating moderator and a passionate storyteller. She has demonstrated her excellent presentation skills in numerous projects. Local, digital, national, or international: Serpil Uensal understands how to inspire people with her interactive training and how to achieve sustainable results.
