Product Management
Successfully launching digital products in the international marketplace
Digital Product Management Training
Would you like to successfully market your digital products internationally?
Digital Product Management Training can help you achieve that goal. Here’s what it provides:
- Needs-based training that is focused on solutions and tailored to your organization.
- Product management training specifically designed for companies that do business internationally.
- Interactive training with a balanced mix of methods in order to maximize knowledge transfer.
- High degree of relevance through customized solutions, clearly defined objectives, and tangible action plans.
- Comprehensive overview of product management for digital products and the specific challenges of the digital industry in the international marketplace.
- Recognized trainer with more than 20 years of international product management experience.
- Suitable for all mid-sized and international companies.
- Digital training online or face-to-face training at your location ¬– the choice is yours.
Serpil Uensal’s Training for Digital Product Management is right for you.
Ready for international success?
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Product Management Training for Digital Products In a nutshell
The most important facts about the training
What is it?
Practical training for product management that is specifically tailored to international companies selling digital products
When & how long?
1-2 days, depending on your requirements. The dates can be arranged individually.
Where?
Either conveniently online as digital training or at your location as face-to-face training
With whom?
Serpil Uensal, speaker, trainer, coach and consultant with more than 20 years of professional experience in marketing, product management and business development.
For whom?
Medium-sized and international companies that want to be professional and agile while offering a market-driven product portfolio.
Why?
Knowledge transfer from the field, for the field: tailor-made solutions and a tangible action plan to successfully market your products internationally.
The content of the training at a glance
In order to maximize success for each company, the training, coaching, and workshops are tailored to the company’s individual challenges and goals. Serpil Uensal’s training courses and seminars provide proven strategies and concentrated knowledge:
International Product Management
Learn the most important techniques for this challenging task and get direct feedback on your work.
Market Analysis
Learn how to analyze different markets for digital products, identify potential customer needs, and gain a competitive advantage.
Target Audience Definition
Learn how to define and understand your target audience to create targeted marketing campaigns and communicate your message effectively.
Product Positioning
Different positioning strategies and best practices: Differentiate your products from the competition and appeal to potential customers in different countries.
Product Communication
Discover the different channels and techniques that are most effective for communicating with your target audience in the international marketplace.
Analysis & Optimization
Analyze and optimize your product management activities: learn a variety of tools and techniques that can be used to measure and evaluate your marketing campaigns.
Digital Product Management Training
Achieve success with innovative product management
Whether it is a smart home, ERP system, or building management software, strategic and effective product management is critical in the dynamic and highly competitive digital industry. Successful product management requires more than just vision, it requires the ability to innovate in a rapidly changing market.
Serpil Uensal helps you develop effective go-to-market strategies for your digital products in her training courses, which are specially designed for international companies. With more than 20 years of experience, Ms. Uensal understands the difficulties and pitfalls of product management and has a large portfolio of proven business solutions that can be customized to your needs. These in-house qualification programs not only provide a comprehensive foundation for managing digital products, but also take into account the specific challenges of the digital industry in the international market. At the end of the training, you will have specific solutions to overcome these challenges and achieve your goals. Furthermore, you will have a concrete action plan to develop and market new products systematically and viably, enabling you to achieve your overarching business goals more effectively, consistently, and successfully.
Is your digital product management keeping pace with the international marketplace?
International product management for digital products presents a number of challenges. Companies must take into account cultural differences, regulatory requirements, and varying local market needs:
Market research is essential for understanding the needs and preferences of target groups in different countries. Products that are outdated or out of touch are two of the biggest challenges in international product management. Segmentation helps identify different customer groups and develop segment-specific product strategies. By analyzing competitors and market trends, companies can better assess opportunities and risks.
The digital world is evolving rapidly, and companies must remain agile to keep up – especially on the international market. Agile product management methods such as Scrum and Kanban enable teams to respond quickly to change and continuously improve the product. This flexibility is critical to developing innovative solutions and maintaining a competitive edge.
The international technology and digital sector is characterized by a market structure in which the leading supplier achieves a disproportionately high market share. In recent years, American companies in particular have gained a significant lead over their German counterparts. The reasons for this include a much faster pace of innovation, fewer regulatory hurdles, and a more favorable environment for start-ups. The “winner takes all” principle makes it difficult for new and smaller companies to survive in the international market. As a company, you need an effective product strategy to compete internationally.
Each market has its own legal and regulatory requirements that companies must comply with. These include privacy regulations, security standards, consumer protection laws, and more. Understanding local regulations and working closely with local partners and experts is critical to avoiding legal pitfalls.
These are just some of the potential difficulties and solutions that companies face in the international marketplace. Serpil Uensal understands that each situation is unique and will help you develop a customized strategy for you and your company, tailored to the specific needs of your digital product.
Successfully launching digital products internationally
In Serpil Uensal’s customized product management training for digital products, you will learn the most important techniques for this demanding task and receive direct feedback on your work.
The goal is to work with you to find the best fit for your organization and to make international product marketing a conceptual, measurable, and successful part of your organization.
This will help you achieve your product goals more effectively and consistently, making you more competitive!
Are you ready to succeed internationally?
Product Management as a Success Factor
Successful product management for digital products in the international market is a complex but extremely rewarding challenge. Success is not a matter of chance or luck. The difference between customer satisfaction and excitement is just as critical to success as a strong brand identity. For 20 years, Serpil Uensal has been helping companies make their product management more professional and effective. She knows from experience that international product management for digital products can only be successful with a targeted strategy and proven tools.
Systematic product management training for the international success of your digital products
Interactive Training
Serpil Uensal’s training courses use a balanced mix of methods in a variety of formats.
Participants learn in a practical way how to turn potential conflicts into positive decisions and use the workshop experience to improve their product marketing. Serpil Uensal sees herself as a source of inspiration.
Edutainment is her success factor: in-depth knowledge and expertise are essential, but so are humor and fun.
Local, digital, international
Serpil Uensal offers her training courses, workshops, and training sessions either digitally or in person on your premises, both nationally and internationally.
For international teams, Serpil Uensal also offers training in English with excellent presentation and moderation skills at native speaker level.
As a certified online trainer, I coach teams digitally with Adobe Connect, Vitero, Microsoft Teams, Zoom or Miro. You decide!
Measurable results
Proven strategies and a concrete roadmap for successful product launches enable you to achieve tangible results immediately.
In Serpil Uensal’s demand-driven product management training for digital products, you will develop a clear action plan for your company to systematically launch new products on the international market and market them successfully.
Stakeholders in the company are considered and involved to ensure that information flows more smoothly and that product goals are achieved more effectively, consistently, and successfully.
International Product Management for Digital
In order to achieve the greatest possible success for your company, the training courses are adapted to the individual challenges and objectives. Serpil Uensal’s training courses and seminars provide proven strategies and concentrated knowledge:
In an agile product development environment, time to market is a critical factor. Yet it is also important to understand customer expectations in advance so that your solution is not only a minimum viable product, but also a minimum lovable product. Learn how to adapt to customer needs with agility, analyze different digital product markets to identify potential customer needs, and gain a competitive advantage.
Learn how to define and understand your target audience in order to plan and execute targeted marketing efforts.
Learn how to differentiate your products from the competition and make them attractive to potential customers in different countries. During the training, you will explore different positioning strategies and best practices with Serpil Uensal.
Discover the different channels and techniques that are most effective for communicating with your target audience in the international marketplace. Learn how to build and maintain your brand globally.
Learn how to analyze and optimize your product management activities to maximize your success. In this course, you will learn and be equipped with various tools and techniques to measure and evaluate your marketing concepts.
Different methods for more depth
Serpil Uensal sees herself as a source of inspiration who gives people a stage. She has a well-stocked toolbox. In her training sessions and seminars, she uses a balanced mix of methods in a variety of formats:
Lecture
Plenary discussion
Workshop sequences
Process facilitation
Individual & group work
Best practices, solutions
Checklists & plans
Coaching tools for training transfer
Online, local, national, international: how to work with Serpil Uensal
Serpil Uensal’s seminars and training courses can be booked as digital online training or as face-to-face training at your location – nationally and internationally. Ms. Uensal also offers English-language training courses and seminars for global product managers and international teams.
Are you ready to succeed internationally?
Successfully managing digital products in the international marketplace is a complex but extremely rewarding challenge. Success is not a matter of chance or luck. The difference between customer satisfaction and excitement is critical, contributing just as much to success as a strong brand identity. For 20 years, Serpil Uensal has been helping companies make their product management more professional and effective. She knows from experience that international product management for digital products can only be successful with a focused strategy and proven tools.
Want a different format? Also available as a workshop or coaching
Is a training course not the most suitable format for your team? Product Management for Digital Products can also be booked as a workshop or coaching. Just contact me and together we will find the right format for your company.
Serpil Uensal
Your Expert
Serpil Uensal
Serpil Uensal is a keynote speaker, trainer, coach, and consultant with over 20 years of experience in marketing, product management, and business development. Her customers include over 100 small and medium-sized businesses, as well as multinational companies.
Serpil Uensal has been active as a trainer and coach for medium-sized companies since 2005. Since then, she has provided more than 20,000 hours of these services to both national and international companies. With her captivating style, she has enthralled over 9,000 participants in her seminars, training sessions, and workshops.
Serpil Uensal is known for her edutainment. She is an animating moderator and a passionate storyteller. She has demonstrated her excellent presentation skills in numerous projects. Local, digital, national, or international: Serpil Uensal understands how to inspire people with her interactive training and how to achieve sustainable results.
