Keynote Speaker | Trainer | Coach | Consultant
Successfully Develop, Position and Market Products – and Drive Growth Strategically
Serpil supports organisations in successfully developing products, positioning them in the market, and advancing growth – through hands-on consulting, seminars, and training in Product Management, Product Marketing, and Business Development. In doing so, she connects product marketing, product management, and Go-to-Market strategies for sustainable market success.
Starting Points
Typical Challenges in Product Marketing and Product Management
Many organisations face similar situations when it comes to Product Management, Product Marketing, and growth:
- Products fail to achieve the desired market success
- Go-to-Market strategies do not perform as planned
- Product development and market requirements are insufficiently aligned
- Growth potential within the organisation remains untapped
- Teams are not working towards a clear product marketing strategy or product strategy
This leads to inefficient processes, missed opportunities, and unnecessary costs.
This is precisely where Serpil’s Product Management expertise comes in.
Services
Strategic Focus Areas for Your Market Success
Sustainable market success is created through the interplay of product, market, and growth. Serpil’s consulting thus encompasses three core focus areas: Product Management, Product Marketing, and Business Development. Depending on the objectives, the collaboration takes the form of seminars and training sessions, presentations and keynote speeches, workshops, individual consulting, or business coaching. This results in solutions that are both strategically sound and immediately actionable.
Product Management
Product Marketing
Positioning products in the market, reaching target audiences, and implementing product communication effectively – embedded within a well-founded product marketing strategy.
Business Development
About Serpil Uensal
Expert in Product Marketing, Product Management, and Product-Driven Business Development
Serpil Uensal is a trainer, consultant, keynote speaker, and business coach with over 20 years of hands-on experience in international product marketing, sales, and product management – in both mid-sized organisations and large corporate structures. As an International Executive MBA and Diplom-Kauffrau, she holds multiple certifications, including as a Live Online Trainer and Organisational Developer. Her areas of focus include strategic instruments, product and campaign management, and leading interdisciplinary teams.
Multiple Certifications & Recognitions
Certified Trainer (DVCT e.V.)
Trainer for specialist business topics and behavioural training
Certified Coach (DVCT e.V.)
High Performance Team Developer & Coach · Coach the Coach Training · Business Constellations · Process Facilitation
Certified Organisational Developer (DVCT e.V.)
Competence on Top · Institute Member DVCT e.V. · Change Management · Business Moderation · Systemic Coaching
Certified Live Online Trainer
Haufe Akademie (Certification)
Member of the German Association for Coaching and Training (DVCT e.V.)
Germany’s leading professional association for coaches and trainers
Member of Trainerversorgung e.V.
Member of the German Association for Coaching & Training e.V. · Founder and President of the Instituto de Empressa Business School Club Hamburg Chapter
Industries
Cross-Industry Experience
Whether industrial manufacturing, life sciences, or professional services – Serpil connects best practices from diverse contexts and applies them directly to your challenges.
- Plant engineering and mechanical engineering
- Education sector
- Biotechnology
- Dental industry
- Service industry
- Retail
- Energy market
- Renewable energies
- FMCG (consumer goods)
- Business travel industry
- Healthcare
- Medical technology
- Pharmaceutical and chemical industry
- Software / IT
- Telecommunications
- Publishing sector
- Supplier industry
Engagement with the Market Leader
Lecturer and Expert at Haufe Akademie
Serpil works as a freelance trainer, consultant, and coach and is a faculty member at Haufe Akademie, the market leader for professional development in the German-speaking world. There, she delivers hands-on expertise in the areas of product marketing, product management, and project management.
- Successful marketing communication
- Crash course in product management
- Crash course in marketing for pharmaceuticals and medical technology
- Portfolio management for product managers
Testimonials
Michael Silbernagl
Executive, OPED GmbH
“Ms. Uensal left a sustainable mark in our organisation. Even several years later, Ms. Uensal’s fingerprints can still be seen within our organisation. She played an integral role in turning our product management into a cradle of innovation.”
How Serpil Supports You in Successfully Launching and Marketing Products
Seminars & Training
Product Management
What is your organisational structure for Product Management? Are roles clearly defined, or does Product Management face recurring coordination challenges when interacting with other departments?
In Serpil’s Product Management seminars and workshops, she supports you in successfully launching products and managing them sustainably in the market.
Seminars & Training
Product Marketing
In Serpil’s product marketing seminars and business coaching sessions, she shares hands-on knowledge and relevant best practices.
You will learn to make well-founded product marketing decisions, advance strategies in a targeted manner, and successfully reach new target audiences and markets.
Whitepaper
