Think laterally, inspire growth in a complex and ambiguous business environment.
Manager with 20 years of experience in international marketing and sales for small and medium-sized companies, as well as selected large-scale enterprises. Experienced in implementing strategic instruments for portfolio assessment and developing operational measures for product management and campaign management. Has led an interdisciplinary product management team of 24 employees.
Project leader for “Marketing basics for professionals and managers” receiving top ratings from the German consumer testing report “Stiftung Warentest.” Passionate entrepreneur with strong presentation skills and experience developing marketing and business development training sessions and workshops for over 9,000 professionals and managers since 2005.
Due to increased requests for trainers with international expertise Serpil Uensal conducts her projects both in English and in German, using the language of the trade.
What is your organizational structure for product management inside your company? Do you have clear roles, defined responsibilities or does product management face challenges when interacting with different departments? In my in-house product management trainings I help my participants to build up their product management hard skills such as specific business management knowledge, knowledge about clients and their decision-making behaviors.
Wie ist ihr Produktmanagement im Unternehmen definiert und aufgestellt?
Sind die Aufgaben klar festgelegt oder gibt es in der Zusammenarbeit mit den Schnittstellen immer wieder Herausforderungen, die sie die Produktmanager bewältigen müssen?
In meinen Inhouse-Produktmanagement Seminaren unterstütze ich Sie bei der erfolgreichen Steuerung der Produkte im Markt.
Managers from well known corporations with 50 to 5000 employees participated in my management trainings, most of them working international.
Their business sectors range from publishing, capital goods, health care, biotechnology, telecommunication, energy providers, software, and many more sectors.If you want to hone your strategies, identify new target groups or expand into new markets, I will support you.
In meinen Marketing Seminaren und Beratung vermittle ich neben den relevanten Best Practices auch Hintergrundwissen – die Do’s und Don’ts im Marketing und wie Sie von den Besten lernen und eigenen Marketingentscheidungen optimieren können.
Wenn Sie an Ihren Strategien feilen, neue Zielgruppen erschließen oder in neue Märkte expandieren wollen, dann unterstütze ich Sie dabei.
I help you integrate product management into your company conceptually, measurably, and successfully.
I pledge to train and educate in accordance with the principles and code of ethics put forth by the Forum for Value-Oriented Eduction, a registered association in Germany. Therefore, I am authorized to use the “Quality – Transparency – Integrity” seal.
“Our in-house product management seminar with Ms. Uensal was a complete success. Ms. Uensal created a wide scope for the seminar by using a variety of interesting practical examples.
The lessons that we learned, both individually and in groups, have now been put into practice in our daily business.”
“Ms. Uensal possesses vast and profound knowledge about methods, and she can communicate that know-how clearly. She responds flexibly to the needs of the participants and is capable of adapting the training process appropriately. With Ms. Uensal, you know you have found the right trainer to help you implement new methods in your organization.”
“Even several years later, Ms. Uensal’s fingerprints can still be seen within our organization. She played an integral role in turning our product management into a cradle of innovation.”