About Serpil Uensal
Serpil Uensal: Shaping Change—For Successful Products and Strong Organizations
Serpil guides companies and individuals through change—with a practical, solution-oriented approach and international experience. Using customized business cases and proven best practices, she combines strategic thinking with concrete action. Her goal: sustainable changes that make an impact and inspire.
Short Profile
Expert in Product Marketing and Product Management
Serpil is a trainer, coach, and process facilitator with extensive international experience. Her strength lies in combining theory and practice: She works with client-specific business cases, incorporates practical best practices, and quickly identifies solution-oriented courses of action. Serpil is motivated by the opportunity to support people and companies in a changing competitive environment and to bring about genuine, sustainable change.
Kurzprofil
Expertin für Produkt-marketing und Produktmanagement
Serpil Uensal ist Trainerin, Coach und Prozessbegleiterin mit umfangreicher internationaler Erfahrung. Ihre Stärke liegt in der Verbindung von Theorie und Praxis: Sie arbeitet mit kundenspezifischen Business Cases, bringt lebendige Best Practices ein und zeigt schnell lösungsorientierte Handlungsoptionen auf. Serpil Uensal motiviert es, Menschen und Unternehmen im wandelnden Wettbewerbsumfeld zu begleiten und echte Veränderung nachhaltig zu bewirken.









Serpil – your Expert in Product Management & Product Marketing
Over 20 Years of Practical Experience
2009 - today
Serpil Uensal Training & Consulting
Trainer, Consultant, Coach, Speaker
2014 - 2020
Macromedia University of Applied Sciences
University Lecturer
2005 - 2009
Marketing Akademie Hamburg
Project Manager for Corporate Programs and Product Manager for the Higher Education Sector
2002 - 2004
Ethicon GmbH, Johnson & Johnson AG
Regional Sales Manager
Assistant to the Head of Marketing Management
2000 - 2002
Tecis AG
Consultant
1995 - 2000
Royal Philips Electronics
Assistant to the Director of International Marketing
Trainee
Qualifications
Serpil's Certifications
Certified Trainer
DVCT e.V. · Behavior Training & Specialized Topics
Certified Coach
DVCT e.V. · High Performance Coaching
Business Mediation Practitioner
Competence on Top · 2020
Certified Live Online Trainer
Haufe Academy · 2016
Certified Organizational Consultant
Competence on Top · 2020
Systemic Coach
Competence on Top · 2020
Change Management
Competence on Top · 2020
Business Moderation
Competence on Top · 2020
International Executive MBA
Diplom-Kauffrau (FH)
State-Certified Financial Specialist
DIHK
NLP Trainer
International NLP Trainer Association
QUALIFICATIONS
Education and Skills
2018 - today
German Encyclopedia of Speakers
Lecturer
2017 - today
Trainerversorgung e.V.
Active Member
2016 - today
Haufe Akademie
Certified Live Online Trainer
2013 - today
DVCT e.V. Deutscher Verband für Coaching und Training
Active Member
2012 - 2013
INLPTA
NLP Practitioner
2011 - 2014
Competence on Top GmbH
Systemic Coach
Change Management
Development and Coaching of High-Performance Teams
Corporate Mediation
Trainee
2011 - 2013
Competence on Top GmbH
Behavioral Training
Management Training for Executives
Business and Process Consultant
2010 - 2016
Instituto de Empresa Club Hamburg Chapter
Founder and President
2009 - 2010
Fudan University
International Executive Master of Business Administration
2009 - 2010
IE Business School
International Executive MBA, Business Administration and Management
2006
Stiftung Warentest – Award Winner
Project Manager for the open seminar “Marketing Fundamentals for Professionals”
2001 - 2002
College of Business
State-Certified Financial Manager
1995 - 1999
Nordakademie
Bachelor of Business Administration (FH), Economics and Management
Industries
Cross-Industry Experience
Whether in manufacturing, life sciences, or services—Serpil combines best practices from various contexts and applies them specifically to your challenges.
- Plant and Mechanical Engineering
- Education Sector
- Biotechnology
- Dental Industry
- Service Industry
- Retail
- Energy Market
- Renewable Energies
- FMCG (Fast-Moving Consumer Goods)
- Business Travel Industry
- Health Care
- Medical Technology
- Pharmaceutical and Chemical Industries
- Software / IT
- Telecommunications
- Publishing
- Supplier Industry
“Even years later, Ms. Uensal’s influence is still evident in our company. She played a key role in transforming our product management team into a hotbed of innovation.”
Michael Silbernagl
Management, OPED GmbH
“I help my clients establish sustainable innovation structures within their companies.”
Serpil Uensal
