Formats
Workshops: Achieving Tangible Results as a Team
Tired faces, boredom and a PowerPoint presentation with 200 slides? Not with Serpil.
Her workshops on product management and product marketing are interactive, practical and consistently focused on achieving concrete results. With a clear structure and professional facilitation, she guides teams through the entire process – ensuring that discussions lead to shared solutions and actionable next steps.
Fields of Expertise
Where Serpil provides targeted support through workshops
Workshops with Serpil are working formats that produce tangible results — through the right methodology, strong facilitation and the courage to allow even uncomfortable questions to be asked.
Product Marketing Workshops
From the sales funnel to target audience strategy: teams work together to identify what really drives their product marketing forward.
• Develop positioning and messaging collaboratively
• Refine target audiences and prioritise channels
• Allocate marketing budgets effectively
• Develop sales funnel concepts
Typical trigger: “We’re doing marketing — but nobody on the team is pulling in the same direction.”
Product Management Workshops
Product strategy, roadmaps, prioritisation: teams work together to identify what will truly drive their product management forward.
• Analyse and prioritise the product portfolio
• Develop roadmaps and decision-making frameworks
• Embed agility and processes within the team
• Clarify the interfaces between product management and marketing
Typical trigger: “Our product portfolio is growing — but we lack focus and clarity in decision-making.”
WHY workshops?
When a workshop is the right approach
Results, not discussions
A workshop is the right format when a team needs to reach a decision, agree on a strategy or draw up a concrete plan together, and requires a structured, professionally facilitated process to do so. It creates space for honest discussions, new perspectives and focused work away from day-to-day business.
Serpil helps you make effective use of this space. She facilitates, structures and provides impetus — and takes the lead when the situation calls for it. Different perspectives are deliberately incorporated, unproductive discussion loops are interrupted, and even those who are reluctant to speak are given a voice.
4 Methods from the Workshop Toolkit
World Café
Bridging perspectives – developing ideas and solutions together through structured dialogue.
Plenumsdiskussion
Well-structured, fairly facilitated — discussing results together, putting them into context and embedding them within the team.
Fishbowl
For up to 200 people — facilitating structured discussions even in large groups and bringing different perspectives to light.
Barcamp
The agenda is drawn up on the spot — maximum participation, self-organisation.
MEthodology & Structure
how workshops with Serpil are structured
Every workshop begins with a clear objective and is tailored to the specific issue at hand. From defining the brief and selecting the appropriate methods right through to delivery, Serpil ensures a structured process – with a focus on concrete results that have a lasting impact on day-to-day working life.
About serpil
Expert in product marketing & product management
Serpil is a certified trainer and coach (dvct e. V.) with over 20 years’ practical experience in international companies and SMEs. She facilitates workshops for teams of all sizes — from small-scale strategy sessions to large-group events with up to 200 participants.
Her workshops are characterised by a clear structure, lively facilitation and a consistent focus on results. Serpil creates a framework in which different perspectives are brought to light, discussions remain focused and teams work together to achieve sustainable outcomes.
Are you planning a workshop or a large-group event?
During a free initial consultation, you and Serpil will determine together which format is best suited to your objectives and your group — and what a workshop with Serpil might look like in practice.
Please submit your enquiry directly using the form below.
