Business Blog

Practical tips and fresh perspectives on product management, product marketing, and business development.

Business Development: How Companies Tap into New Segments of Growth

Existing products, customers, and markets provide the foundation for day-to-day business. Sustainable long-term growth, however, requires companies to identify new opportunities and develop them systematically. I explain why business development is an ongoing process, which strategic questions matter most, and how companies can turn market potential into viable new areas of business.

Product Management in Transition: Why Agile Product Management Is Essential

Digitalisation, changing customer needs and shorter innovation cycles are creating new challenges for product management. I explain why agile product development, consistent customer focus and early testing are crucial today.

Consulting: Strategically Improve Strategy, Processes & Market Success

Unclear product strategies, competing priorities or difficult interfaces between product management, development, sales and marketing can significantly hinder product success. I explain when external product management consulting makes sense, what a thorough analysis involves and where companies can take action to improve their product management.

Successfully Aligning Product Management in SMEs

Many medium-sized companies develop their products in response to specific customer requirements. While this makes sense in principle, over time it can lead to complex customised solutions, unwieldy product portfolios and declining profitability. I explain how companies can systematically challenge customer needs, streamline their product portfolio and take a more strategic approach to product management.

Business Development: From Reacting to Proactive Shaping

New customer requirements, technologies and business models create opportunities for growth – but also raise the question of which opportunities companies should actually pursue. I explain how business development can evolve from reacting to market demands into the systematic development of new business opportunities.

International Expansion: Why Multicultural Teams Are Essential

Companies looking to expand internationally need more than a good product and a motivated team at headquarters. Two examples show why local market knowledge, intercultural competence and a consistently used common team language are crucial for successful international collaboration.

B2B Positioning: How to Strengthen Your Market Position

Today, buyers can compare offers in a matter of seconds – via search engines, digital platforms and, increasingly, AI-powered tools. This makes a clear market position more important than ever. I explain why differentiation is crucial, particularly in B2B markets, and how companies can sharpen their positioning in five steps.

How to Make Training More Sustainable – From Knowledge to Action

A good training programme does not end with the final seminar day. What matters is whether participants apply what they have learned in their everyday work. I explain why learning transfer takes time and which practical measures can help ensure lasting implementation.

Knowledge Transfer to Managers

Textbook case studies may impress in the seminar room – but they rarely provide the answers leaders really need. I explain why standard programmes are no longer enough in 2026 and what makes workshops effective enough to create real change in everyday working life.

World Café: The Workshop Method That Brings Multiple Perspectives Together Toward a Common Direction

In a five-month strategy project, a simple workshop method proved key to ensuring that every voice was heard before decisions were made. I explain how the World Café method works, what it is suitable for – and when other formats may be more appropriate.