Services | BUSINESS DEVELOPMENT
BUSINESS DEVELOPMENT
Serpil helps companies build the right skills for product-driven business development – to open up new business areas, achieve sustainable growth and successfully navigate transformation. To this end, she offers practical training courses, seminars and personalised consultancy and coaching services, including for regulated sectors such as tech, medtech and pharmaceuticals.
Learning Formats
Formats that Suit your goal
Whether it’s a team seminar, one-to-one business coaching or strategic consultancy: each format addresses a different aspect – choose the one that suits your situation.
Seminars and Trainings
Practical seminars that teach methods, strategies and tools for successful product management in a way that is easy to understand and can be applied straight away.
Consultancy
Strategic consultancy for companies seeking to optimise product management processes, strengthen teams and achieve sustainable product success.
Keynote Lectures
Inspiring keynote lectures on product management, innovation and digital transformation – well-researched, practical and offering immediate added value.
Business Coaching
Personalised business coaching for product managers and executives who wish to develop their skills in a targeted manner and make a real impact.
EXPERT KNOWLEDGE FOR BUSINESS DEVELOPMENT
WHY STRONG BUSINESS DEVELOPMENT SKILLS MATTER
Today, companies face the challenge of further developing existing markets whilst simultaneously tapping into new growth potential. Changing customer needs, new competitors and technological developments call for viable business models and a clear growth strategy.
This is precisely where the real challenge lies for many companies: sustainable growth does not happen by chance. Successful business development means identifying opportunities at an early stage, systematically developing new business areas and actively shaping change — all in a world where market and customer parameters are constantly changing.
Serpil has over 20 years’ experience in product-driven business development, product management and product marketing. She supports companies in tapping into new business areas, further developing business models and shaping sustainable growth.
About Serpil
Expert in product marketing and product management
Serpil helps companies build product expertise that drives growth and successfully navigate digital transformation through AI. Her areas of expertise lie in product-driven business development, marketing and strategy – with a particular focus on regulated sectors. As an internationally sought-after keynote speaker and author, she brings a wealth of practical experience to her work.
Results
WHY PRODUCT-DRIVEN BUSINESS DEVELOPMENT HAS A REAL IMPACT
Systematically Tapping into New Business Areas
Many companies have great potential, but do not make consistent use of it. By systematically building up business development skills, teams learn to analyse new markets, evaluate opportunities on a sound basis and systematically develop new areas of business. This enables them to make well-informed decisions and drive sustainable growth.
Further Developing Business Models
Markets, technologies and customer needs are changing – and with them, the demands placed on existing business models. Teams learn to systematically scrutinise existing models, identify new opportunities and further develop viable business models. The results are future-proof offerings that capitalise on market opportunities and support long-term business success.
Shaping Your Growth Strategically
Sustainable growth requires more than just isolated opportunities and short-term measures. In Serpil’s business development programmes, you and your teams will learn to assess growth potential, set clear priorities and use these to develop a well-founded growth strategy. This creates a clear strategic focus and enables growth that is targeted and sustainable in the long term.
Not sure which format is right for YOU or YOUR TEAM?
Five formats, one starting point: yours. In a brief, no-obligation discussion, you and Serpil will work together to establish where you are and which format will really make a difference – so that you can take the next targeted step towards your growth.
