Quartier 33 | Barmbeker Straße 33 | 22303 Hamburg
+49 40 63 862 399

About Serpil Uensal

Serpil Uensal graduated from the Nordakademie with a degree in Business Administration and a focus on strategic marketing.

After holding several positions at Philips GmbH, Johnson & Johnson AG, and the Marketing Akademie, while simultaneously studying to get her International Executive MBA at the Instituto de Empresa in Madrid and Fudan University in Shanghai, she founded her own business.

She is booked as a speaker, trainer, coach, and consultant with over 20 years of career experience in marketing, product management, and business development. Her customers include small and medium-sized companies as well as multinational corporations. She places her focus on supporting change processes in marketing and product management. Her seminars, training sessions, and workshops have already been attended by several thousand participants, nationally and internationally.

She is certified as a Trainer and Coach by the German Association for Coaching and Training (dvct e. V.) and is an active member of the association Trainerversorgung e.V.

Serpil Uensal is a guest lecturer at the Macromedia Private College for Media and Communication.

Serpil Uensal coach, trainer, speaker

Practical Experience

  • since 2013 University Lecturer for Macromedia University for Applied Sciences
  • since 2009  Business Trainer, Consultant, Coach, Speaker
  • 2005-2009 Project Director for Corporate Programs and Product Manager for Higher Education
  • 2002-2004 Area Sales Manager
  • 2000-2002 Consultant
  • 1995-2000 Trainee Program and Assistant to Head of Marketing

Areas of Expertise

Marketing Concept and Marketing Planning

Successful Marketing Communication and Strategic Product Communication

Strategic and Operational Brand Management

Product Management

Product Portfolio Management

New Business Development

Business Development


  • Since 2017 member of the Trainerversorgung e.V.
  • Since 2013 active member of the German Association for Coaching and Training
  • 2010-2016 Founder and president of the Instituto de Empressa Club Hamburg Chapter
  • Since 2012 keynote speaker on the topics of productmanagement und marketing
  • 2009 Supporting Women Leadership Grant via the Fundación Instituto de Empresa Business School, Spain and China
  • Project Leader for the open seminar “Marketing basics for professionals and managers” receiving top ratings from the testing report “Stiftung Warentest” in 2006.

Industry Expertise


Supplier Industry

Mechanical Engineering and Facility Construction

Health Care

Medical Technology



Service Industry

Business Travel


Energy Market

Renewable Energy


Pharmaceutical and Chemical Industry