Formats
Personalised Consulting for Your Business
Serpil advises companies on product management, product marketing and product-driven business development – taking a practical, tool-based approach and focusing on sustainable results rather than short-term fixes. She quickly familiarises herself with your issues, identifies the underlying causes and develops concrete, actionable solutions.
Fields of expertise
Expert in products, markets and growth
Successful products are the result of the interplay between product management, product marketing and product-driven business development.
This is precisely where Serpil’s consultancy comes in: through six key focus areas, it combines strategic thinking with practical implementation – from well-founded product decisions and clear positioning to the development of new business areas and sustainable growth.
Product Marketing Consultancy
• Refine positioning and differentiation
• Make effective use of marketing budgets
• Develop a communication strategy
• Define target audiences precisely
Typical cause: high marketing expenditure, but very few qualified enquiries
Product Management Consultancy
• Analyse and prioritise the product portfolio
• Clarify processes and decision-making structures
• Introduce tools: roadmap, target card, SWOT
• Align the product strategy with the market
Typical triggers: unclear priorities, too many products, lack of focus
Consultancy for Business Development
• Identify new markets and segments
• Further develop business models
• Develop and prioritise a growth strategy
• Design a market entry strategy
Typical trigger: core business is stagnating, whilst new segments are unclear or untapped
Why consultancy?
When is consultancy the right approach?
When the same questions keep coming up — with no progress
A medium-sized mechanical engineering firm has been manufacturing the same product for years — good quality, loyal existing customers. But acquiring new customers is proving almost impossible, the marketing budget is being wasted, and no one on the team can say exactly why. The symptom is this: too few enquiries. The root cause lies elsewhere: a lack of positioning, unclear target audiences, and communication without a strategic framework. A consultancy can help by providing an external perspective on the situation. Serpil analyses the reasons behind the lack of new customers, develops a concept for sharper positioning aimed at the target audience, and translates this into an actionable strategy.
When growth requires new structures — but nobody knows where to start
A software company wants to enter new markets — across the German-speaking region (DACH) rather than just regionally, B2B rather than just B2C. The ideas are there, but resources are limited. AI tools are being used, but without a strategic framework. Who is actually buying the product? Which segment has the highest potential? Which channels are worth pursuing? Without clear answers, teams — and budgets — get bogged down.
When the market has changed — and the product portfolio hasn’t kept pace
Over the next years, many medium-sized companies will be facing the same question: the core product is still performing well, but the market is shifting — driven by digitalisation, new competitors from Asia or changing customer needs in the wake of the AI wave. Which parts of the portfolio still have a future? What needs to be further developed? And what should be phased out? This is not a training exercise. It is a strategic decision — one that requires a clear, outside perspective.
MEthodology & Structure
So laufen Consultings Mit Serpil UEnsal ab
Consultancy involves more than simply making recommendations. Serpil works alongside companies to develop solutions that are tailored to the organisation, its people and its strategic objectives. The structured consultancy process creates transparency, clear priorities and the basis for effective decision-making.
About Serpil
Expert in product marketing, product management & business development
Serpil brings over 20 years’ international project experience in medium-sized businesses and global corporations. With a degree in Business Administration (FH), an International Executive MBA and certification as a coach (dvct e.V.), she combines in-depth business acumen with a clear-eyed view of what is feasible.
In her consultancy projects, she quickly familiarises herself with the client’s situation, identifies individual requirements and, working alongside the company, develops actionable options — including support with implementation, if requested.
Not sure which format is the right one for your business?
Then book a no-obligation initial consultation. Together, with Serpil you will discuss your current situation and work out which consultancy approach best suits your goals.
Send your enquiry directly using the form below.
