Services | Product Management
Product Management Expertise for Growing Companies
Serpil helps companies systematically build their product management capabilities through strategic consulting, coaching, and hands-on programs in product management, product marketing, and business development. She has particular expertise in regulated markets, especially in the healthcare, tech, and finance sectors.
Learning Formats
Formats That Suit Your Goals
Whether it’s a team workshop, one-on-one business coaching, or strategic consulting: each format addresses a different need—you can choose which best fits your situation.
Seminars and Training Sessions
For teams that want to learn product management methods together and apply them right away.
Workshops
Compact, open-ended formats for addressing specific issues in everyday product use.
Consulting
For companies that want to establish or refine their product management processes and structures.
Key Note Lectures
Inspiration for conferences and internal events focused on product management and digital products.
Product Management Seminars for Digital Products
Practice-oriented seminars that teach methods, tools, and best practices for successful product management in a way that is easy to understand and immediately applicable.
Product Management Seminars for the Pharmaceutical & Medical Technology Industries
Seminars that provide in-depth knowledge of regulatory requirements, market demands, and successful product management.
EXPERT KNOWLEDGE FOR PRODUCT MANAGERS
Why Product Management Makes All the Difference
AI is changing how quickly product teams can work—not what they should be doing. A recent DACH-wide survey of 244 product management professionals shows that about three-quarters of product managers are already using AI in their day-to-day work and are completing operational tasks in a fraction of the time it used to take.
This shifts the bottleneck: Those who can implement changes faster must be all the more precise in deciding what to work on in the first place.
For many teams, this is precisely where the real gap lies—not in the tool itself, but in the ability to set priorities, correctly assess user needs, and make strategic product decisions.
Serpil has over 20 years of hands-on experience from product management roles in tech, pharma, and medical technology, and teaches precisely this decision-making expertise—practical rather than theoretical, concrete rather than general.
About Serpil
Expert in Product Marketing and Product Management
Serpil helps companies build product expertise that drives growth and successfully navigate digital transformation through AI. Her areas of expertise include product management, marketing, and strategy—with a particular focus on regulated industries. As an internationally sought-after keynote speaker and author, she brings a wealth of hands-on experience to the table.
Results
How Strong Product Teams Make a Real Impact
From Reactive to Proactive Product Management
Many product teams address the loudest requests, not the most impactful ones. In this training, participants learn to systematically sort their backlog by impact rather than urgency, using prioritization models such as RICE or the Kano model. The result: fewer firefighting efforts and more progress on the issues that truly drive the company’s success.
Translating User Needs into Product Decisions
Many product teams know their target audiences, but actual user needs are not consistently factored into their decisions. With Serpil, teams learn to systematically analyze customer feedback and user data, identify relevant needs, and use this information to make well-informed product decisions. This results in products that are not developed in isolation from users, but are consistently designed to meet their actual needs.
Don't just Inform Your Stakeholders, Convince Them
Good product decisions require the support of relevant stakeholders. In her Product management programs, Serpil shows teams how to provide clear, well-reasoned justifications for their recommendations, take different interests into account, and communicate decisions persuasively. This leads to greater acceptance, clearer decisions, and less friction between the product team, management, and other departments.
Not sure which format is right for YOU or YOUR TEAM?
Five formats, one starting point: yours. In a brief, no-obligation conversation, you and Serpil will work together to determine where you stand and which format will truly make an impact—so you can take the next targeted step toward your growth.
