Digitalisation, changing customer needs and shorter innovation cycles are creating new challenges for product management. I explain why agile product development, consistent customer focus and early testing are crucial today.
Unclear product strategies, competing priorities or difficult interfaces between product management, development, sales and marketing can significantly hinder product success. I explain when external product management consulting makes sense, what a thorough analysis involves and where companies can take action to improve their product management.
Many medium-sized companies develop their products in response to specific customer requirements. While this makes sense in principle, over time it can lead to complex customised solutions, unwieldy product portfolios and declining profitability. I explain how companies can systematically challenge customer needs, streamline their product portfolio and take a more strategic approach to product management.
