The concept of positioning has been around since 1969, when Jack Trout and Al Ries mentioned it for the first…
14. June 2017 Read more
Benefit from my ExpertiseTransform your product management into a center of innovation, use targeted strategies and effective instruments, and successfully bring innovations…
14. November 2016 Read more
So you are planning to enter a new geographical market. Let’s say it is the Turkish market, since it was…
10. April 2015 Read more
Today I presented my portfolio to one of the training institutes in Hamburg. Being in this industry for the past…
3. January 2015 Read more
We want to go international. A simple sentence, but it comprises much more we could even think of when actually…
13. December 2014 Read more
Istanbul is a great hub for businesses from the Middle East. It is on the threshold to Europe – melting…
25. October 2014 Read more
The project at hand was embedded in a company wide strategy transformation process. I was assigned to this project for…
20. August 2014 Read more
