The concept of positioning has been around since 1969, when Jack Trout and Al Ries mentioned it for the first…
14. June 2017 Read more
Developing skills takes time, forming a new habit will take you 21 days. Having newly acquired your skills, you are…
14. November 2016 Read more
So you are planning to enter a new geographical market. Let’s say it is the Turkish market, since it was…
10. April 2015 Read more
Today I presented my portfolio to one of the training institutes in Hamburg. Being in this industry for the past…
3. January 2015 Read more
We want to go international. A simple sentence, but it comprises much more we could even think of when actually…
13. December 2014 Read more
Istanbul is a great hub for businesses from the Middle East. It is on the threshold to Europe – melting…
25. October 2014 Read more
The project at hand was embedded in a company wide strategy transformation process. I was assigned to this project for…
20. August 2014 Read more