Services | Product Marketing
Product Marketing Seminars for a Successful Product Launch
Many products fail not because of the idea, but due to inadequate positioning and a weak Go-to-Market strategy. In Serpil’s Product Marketing seminars, you learn how to position your products clearly, launch them in the market in a targeted manner, and market them successfully on a sustainable basis.
“Even several years later, Ms. Uensal’s fingerprints can still be seen within our organisation. She played an integral role in turning our product management into a cradle of innovation.”
Michael Silbernagl
Executive, OPED GmbH
At a Glance
Product Marketing Seminars & Training
- Needs-oriented Product Marketing training
- Specifically designed for mid-sized and internationally oriented organisations
- Duration and content individually aligned to qualification needs and organisational context
- Online or on-site – entirely as required
- Recognised trainer with over 20 years of professional experience in Product Marketing
- Interactive training with tailored approaches to solutions
- Available in German and English at native-speaker level
request Training
Let’s discuss in a brief conversation how you can strategically develop your product marketing employees in a targeted way.
Training Content
The Content of the Product Marketing Training at a Glance
In Serpil’s Product Marketing seminars and training sessions, proven strategies, methods, best practices, and well-founded background knowledge are conveyed – including do’s and don’ts for better marketing decisions.
Product Marketing
Learn the fundamentals and the most important strategies for this demanding task, and receive direct feedback on your work.
Market & Customer Analysis
Learn how to analyse markets, define target audiences, identify potential customer needs, and communicate your message effectively.
Product Positioning
Clear differentiation of your product from the competition sharpens your market position and forms the starting point for the preparation of market activities.
Product Launch
Learn how to execute your product launch strategically and measurably increase revenue, brand awareness, and customer alignment.
Product Communication
Discover suitable channels for communicating with your target audience and learn how to convey customer value clearly and compellingly.
Performance Measurement & Optimisation
Relevant KPIs are deployed to systematically evaluate marketing measures across channels and continuously advance strategies.
How to Get Started
Three Steps to a Successful Collaboration
Step 1 – Inquiry
To prepare thoroughly, Serpil will need a few brief details from you. She will then get in touch to arrange an initial get-to-know-you conversation.
Step 2 – Call
In a short conversation, together with Serpil you will clarify your current challenges and objectives. Then you will jointly explore how Serpil can best support you and, if appropriate, schedule a first in-depth consultation.
Step 3 – First Meeting
You will receive an individual assessment and concrete recommendations for action tailored to your organisation. You will then decide together on the next steps.
Why?
Product Marketing as a Key Success Factor
Successful Product Marketing is a complex but decisive task. Success does not come about by chance – it emerges from clear strategies, well-founded decisions, and a consistent focus on the customer. For over 20 years, Serpil has been supporting organisations in making their Product Marketing more professional and more effective. Successful Product Marketing requires a clear strategy, compelling communication, and proven instruments.
If you want to sharpen your marketing strategies, reach new target audiences, and position your products successfully in the market, please do not hesitate to get in touch.
Approach
Training for Successful Product Marketing
Hands-on, compact, and implementation-oriented: the training sessions address your organisational reality directly. Together with Serpil you will analyse your current situation, identify gaps, and develop a viable marketing concept step by step – including a concrete action plan.
In doing so, current trends such as digitalisation, new technologies, changing media landscapes, and future market requirements are taken into account alongside the classical foundations of marketing.
What You Take Away:
Hands-On Product Marketing
The seminars and training sessions begin with your organisation’s current situation. The objective is to develop the best fit for your product marketing together and derive concrete measures for successful implementation.
Strategic Product Positioning
Learn how to position products clearly, address your target audience with precision, and develop a compelling message that reaches your customers.
Effective Marketing Communication
The seminars and training sessions convey core techniques for Product Marketing and advertising communication – with direct feedback and concrete practical examples.
Measurable Product Success
The objective is to embed product marketing conceptually, measurably, and successfully within the organisation – so that you achieve your product goals more consistently and become more competitive.
Methods
A Varied Methodological Approach for Sustainable Knowledge Transfer
The training sessions combine subject-matter depth with hands-on application. A versatile mix of methods is employed, drawing on workshops, group work, discussions, and practice-oriented exercises.
This is complemented by best practices, checklists, action plans, and individual feedback and coaching – ensuring that the content can be implemented directly within your organisation.
Formats at a Glance
Advancing Your Product Marketing
Whether strategic realignment, concrete marketing measures, or fresh impulses – depending on your objectives, we select the most suitable format together to advance your Product Marketing in a targeted manner and achieve measurable results.
Are You Ready to Reach More Customers with Your Message?
FAQ
Who is the training suitable for?
Serpil’s training sessions are suitable for all mid-sized and international organisations that wish to act professionally and agilely, minimise coordination challenges at interfaces, and offer a market-driven product portfolio.
Thanks to extensive cross-industry experience, proven best practices are applied directly to each organisation’s specific situation. The training sessions are well-suited to organisations from the following sectors, among others:
- Industrial manufacturing, plant engineering, and mechanical engineering
- Medical technology, biotechnology, pharmaceuticals, and chemical industry
- Software, IT, and telecommunications
- Energy sector and renewable energies
- FMCG and consumer goods
- Healthcare and dental industry
- Publishing and education sector
- Professional services and business travel industry
- Supplier industry
Companies from a wide range of additional sectors also benefit from the transferable methods and hands-on approaches.
Where does the training take place?
Serpil’s seminars and training sessions can be booked as in-house training at your location or as digital online training. You decide!
Is the training also available as an online training?
Yes, the training is also bookable as an online training. Serpil Uensal has always offered her training sessions in digital formats. Drawing on her extensive experience with online training for employees working remotely or internationally, she ensures high delivery quality and audience-appropriate adaptation of content.
What is the ideal participant profile?
What are the options for pricing and scheduling?
Fees and timelines are agreed individually based on your requirements, objectives, and the scope of the engagement. As these are exclusively in-house training sessions for organisations and teams, content, format, and group size vary depending on need. During the initial consultation, we clarify the framework and develop a tailored proposal for your organisation.
Is the training available in English?
Yes. For global decision-makers, marketing and product managers, and international teams, Serpil offers English-language training sessions. She regularly conducts training projects for clients worldwide and brings excellent presentation and facilitation skills in English at native-speaker level.
