Services | Business Development
Business Development Seminars for New Business Models & Growth
Many organisations struggle to access new markets and develop viable business models. What matters is understanding customer needs and deriving market-ready solutions from them.
Serpil’s Business Development seminars and training sessions are grounded in a product-driven approach: they support you in systematically analysing business models, identifying potential, and purposefully driving growth from products and markets.
“Our in-house product management seminar with Ms. Uensal was a complete success. Ms. Uensal created a wide scope for the seminar by using a variety of interesting practical examples. The lessons that we learned, both individually and in groups, have now been put into practice in our daily business.”
Nicole Kieser
Head of Marketing Division Diagnostics, Hain Lifescience GmbH
At a Glance
Business Development Seminars & Training
- Customized continuing education for managers and organisations
- Duration and content individually aligned to qualification needs and organisational context
- Online or on-site – entirely as required
- Over 20 years of experience in product marketing, product management, and business development
- Suitable for mid-sized companies and multinational corporations
- Hands-on approaches to strategic organisational development
- Available in German and English at native-speaker level
Request Training
Let us discuss in a short conversation how your employees can be developed further in a targeted way.
Training Content
Requirements and Tasks in Business Development
In the Business Development training, together with Serpil you analyse your business model along its central building blocks – using inter alia the Business Model Canvas as a structured foundation – and identify concrete starting points for growth and optimisation:
Old Business vs. New Business
- Best practices
- The necessity of business transformation
- From product orientation to market orientation
Innovation Management
- Identifying success potential using market insights
- Innovation techniques for idea generation
- Screening and prioritisation of economic and technical feasibility
From Business Idea to Product Launch
- Market potential analysis, market definition, and market sizing
- Opportunities for business growth and scalability
Value Proposition Design for the Customer
- Analysis of the customer’s pain points, needs, and purchase triggers
- Customer profiles as the foundation for offer design
Perfecting the
Pitch
- Product storytelling in the pitch
- Do’s and don’ts in the pitch
- Elevator pitch for the product strategy
Channels & Customer Relationships
- Relevant channels for addressing and reaching customers
- Designing the customer relationship: personal, digital, or automated
- Human, technological, and organisational resources
How To Get Started
Three Steps to a Successful Collaboration
Step 1 – Inquiry
To prepare thoroughly, Serpil will need a few brief details from you. She will then get in touch to arrange an initial get-to-know-you conversation.
Step 2 – Call
In a short conversation, together with Serpil you will clarify your current challenges and objectives. Then you will jointly explore how Serpil can best support you and, if appropriate, schedule a first in-depth consultation.
Step 3 – First Meeting
You will receive an individual assessment and concrete recommendations for action tailored to your organisation. You will then decide together on the next steps.
Why Invest in Training?
Identifying New Business Opportunities
Challenging Business Models
Future viability emerges where established approaches are put to the test. We identify untapped potential and examine the resilience of your current resources and capabilities.
Understanding Market Shifts
Dynamic markets require a sharpened sense for what truly matters – “the signal” – rather than becoming distracted by an overabundance of information and general market noise. Obstacles in customers’ day-to-day experience can often be the source of successful new business model innovations.
Developing Strategic Solutions
Business Development seminars and workshops help managers analyse challenges in a structured manner and derive concrete approaches to new business opportunities from them.
Serpil's Training Approach
Developing Good Ideas Systematically
In workshops and seminars, participants jointly analyse central questions around business models and value creation.
The training combines solid, practice-oriented knowledge with methods that can be applied directly in day-to-day business development work. The focus is on hands-on analytical and conceptual tools that support structured opportunity assessment, strategic decision-making, and the development of actionable growth initiatives.
Methods
Tools and Methods for Business Development
In Serpil’s Business Development seminars, participants learn tools and methods that they can integrate directly into their daily work.
Special emphasis is placed on hands-on approaches to solving problems – approaches that are viable both economically and in terms of the organisation’s available resources.
The seminars and training sessions convey structured methods for analysing, developing ideas, and strategically advancing business models.
Formats at a Glance
Advancing Your Business Development
Whether new business fields, strategic advancement, or concrete growth initiatives – depending on your objectives, together with Serpil you select the most suitable format to drive your Business Development forward in a targeted manner and enable sustainable growth.
Are You Ready to Unlock New Business Fields and Actively Shape Your Growth?
FAQ
Who is the training suitable for?
Serpil’s training sessions are suitable for all mid-sized companies and international corporations that wish to act professionally and agilely, minimise coordination challenges at interfaces, and offer a market-driven product portfolio.
Thanks to extensive cross-industry experience, proven best practices are applied directly to each organisation’s specific situation.
The training sessions are well-suited to organisations from the following sectors, among others:
- Industrial manufacturing, plant engineering, and mechanical engineering
- Medical technology, biotechnology, pharmaceuticals, and the chemical industry
- Software, IT, and telecommunications
- Energy sector and renewable energies
- FMCG and consumer goods
- Healthcare and dental industry
- Publishing and education sector
- Professional services and business travel industry
- Supplier industry
Companies from a wide range of additional sectors also benefit from the transferable methods and hands-on approaches.
Where does the training take place?
Serpil’s seminars and training sessions are always in-house training programs — meaning they are always tailored to your company and your needs. In-house training programs are flexible in format and can be conducted either on-site at your location or as a digital online training session. You decide!
Is the training also available as an online training?
Yes, the training is also bookable as an online training. Serpil has always offered her training sessions in digital formats. Drawing on her extensive experience with online training for employees working remotely or internationally, she ensures high delivery quality and audience-appropriate adaptation of content.
What are the options for pricing and scheduling?
Fees and timelines are agreed individually based on your requirements, objectives, and the scope of the engagement. As these are exclusively in-house training sessions for organisations and teams, content, format, and group size vary depending on need. During the initial consultation, we clarify the framework and develop a tailored proposal for your organisation.
What is the ideal group size?
A group size of 8 to 12 participants is optimal.
Is the training available in English?
Yes. For global decision-makers, product marketing and product managers, and international teams, Serpil also offers English-language training sessions. She regularly delivers training sessions for clients across Europe and brings excellent presentation and facilitation skills in English at native-speaker level.
