Services | Product Management
Product Management Seminars for Pharmaceutical & Medical Technology
In this individually designed seminar, you will develop targeted market penetration strategies and receive a concrete action plan for successful implementation in the market.
“Our in-house product management seminar with Ms. Uensal was a complete success. Ms. Uensal created a wide scope for the seminar by using a variety of interesting practical examples. The lessons that we learned, both individually and in groups, have now been put into practice in our daily business.”
Nicole Kieser
Head of Marketing Division Diagnostics, Hain Lifescience GmbH
At a Glance
Key Facts about the Product Management Seminar
- Individually tailored to your organisation
- Specifically designed for pharmaceutical, medical technology, and healthcare organisations
- Interactive training with direct feedback
- Development of concrete market penetration strategies
- Concrete action plan for implementation
- Delivered by Serpil with over 20 years of professional experience
- Suitable for mid-sized and international organisations
- Also suitable for collaboration with global teams
- Can be delivered in German and English at native-speaker level
- Available online or on-site
Request a Seminar
Let us discuss in a short conversation how your employees can be developed further in a targeted way.
Training Content
Product Management in the Pharmaceutical and Medical Technology Sector – Topics Covered in the Seminar
The seminar is directed at organisations in the pharmaceutical and medical technology industry that wish to advance their Product Management in a targeted manner. Content is individually aligned to your requirements and conveys well-founded practical knowledge alongside proven strategies.
Introduction to Product Management
Acquire the fundamental principles and essential techniques of Product Management and receive direct feedback on your specific questions.
Market Analysis
Learn how to analyse the market for pharmaceutical products and medical devices, and identify relevant customer needs as well as competitive factors.
Target Group Definition
Learn how to clearly define your target audiences and address them in a targeted manner.
Product Positioning
Discover strategies to differentiate your products in a competitive market and position them clearly. In the training, you will analyse positioning strategies and best practices.
Brand Communication
Utilise the most effective channels and methods to reach your target audiences in the pharmaceutical and medical technology industry.
Analysis & Optimisation
Analyse and optimise your Product Management activities using field-tested methods and tools.
How We Get Started
Three Steps to a Successful Collaboration
Step 1 – Inquiry
To prepare thoroughly, Serpil will need a few brief details from you. She will then get in touch to arrange an initial get-to-know-you conversation.
Step 2 – Call
In a short conversation, together with Serpil you will clarify your current challenges and objectives. Then you will jointly explore how Serpil can best support you and, if appropriate, schedule a first in-depth consultation.
Step 3 – First Meeting
You will receive an individual assessment and concrete recommendations for action tailored to your organisation. You will then decide together on the next steps.
Why This Seminar?
Product Management as a Key Success Factor
Why this seminar, and what concrete benefit does it offer your organisation?
This seminar supports you in developing targeted market penetration strategies for the pharmaceutical and medical technology sector. You will gain well-founded foundations in Product Management as well as concrete approaches to industry-specific requirements – from current developments to digitalisation. By the end, you will have a clear action plan with which you can systematically position your products in the market and consistently pursue your organisational objectives.
How does the seminar work, and how will it concretely improve your product marketing?
In the seminar, you work in facilitated workshops on concrete questions from within your organisation and receive direct feedback. Together, you develop solutions that can be implemented in a structured and measurable way. This allows you to improve your product marketing sustainably and strengthen your competitiveness.
Can your Product Management keep pace with increasing demands and competition?
Successful Product Management is not a matter of chance. What is decisive is how clearly you position your products and address your target audiences. In a dynamic market environment with growing competition, the difference between average and structured Product Management becomes clearly apparent. With clear strategies and proven tools, you create the foundation to systematically establish new products in the market.
Approach
Addressing the Challenges of the Pharmaceutical and Medical Technology Market
In Product Management for pharmaceutical and medical technology, you face specific challenges. Together, you will develop concrete impulses and solutions to address them strategically. Successful Product Management determines market success or stagnation.
In the seminar, you develop clear strategies to position your products in a targeted manner and establish them systematically in the market.
What You Take Away:
Dealing Complex Regulatory Requirements
The pharmaceutical and medical technology industry is subject to strict regulatory requirements that can constrain marketing activities. A clear understanding of the relevant regulations is essential to ensure that all measures are implemented safely and in full compliance.
Responding Flexibly to Lengthy Product Approval Processes
The approval of new products is frequently time-consuming and costly, delaying market entry. A clearly structured implementation plan helps to respond flexibly to the timing of approval.
Building Trust with Customers
Trust is critical in the pharmaceutical and medical technology industry. Through evidence-based communication, robust data, and long-term relationships, you strengthen the credibility of your products.
Influence of Physicians and Medical Experts
Physicians and medical professionals exert significant influence on decisions. A targeted approach and well-substantiated argumentation are decisive for the successful positioning of your products.
Rapid Technological Developments
Technological advancements and new market entrants continuously reshape the industry. Successful strategies therefore require adaptability and continuous market monitoring.
Portfolio-Analyse
Ansatz
Wissensvermittlung mit hohem Unterhaltungsfaktor; Lernen durch Spaß
Wenn Serpil Uensal ausrückt, um Wissen in ihren Seminaren zu vermitteln und Menschen zu trainieren, spielt Unterhaltung eine große Rolle. Ohne Spaß bleibt die Wissensvermittlung auf der Strecke.
Angebotene Seminare
- Produktmanagement
- Marketing
- Business Development
Stimmen von Teilnehmenden
„Selbst Jahre später ist die Handschrift von Frau Uensal in unserem Unternehmen spürbar. Sie trug wesentlich dazu bei, aus unserem Produktmanagement eine Innovationsschmiede zu machen.“
Michael Silbernagl
Geschäftsleitung, OPED GmbH
Produktplanung und -entwicklung
Ansatz
Wissensvermittlung mit hohem Unterhaltungsfaktor; Lernen durch Spaß
Wenn Serpil Uensal ausrückt, um Wissen in ihren Seminaren zu vermitteln und Menschen zu trainieren, spielt Unterhaltung eine große Rolle. Ohne Spaß bleibt die Wissensvermittlung auf der Strecke.
Angebotene Seminare
- Produktmanagement
- Marketing
- Business Development
Stimmen von Teilnehmenden
„Selbst Jahre später ist die Handschrift von Frau Uensal in unserem Unternehmen spürbar. Sie trug wesentlich dazu bei, aus unserem Produktmanagement eine Innovationsschmiede zu machen.“
Michael Silbernagl
Geschäftsleitung, OPED GmbH
Zieldefinition und Erfolgskontrolle
Ansatz
Wissensvermittlung mit hohem Unterhaltungsfaktor; Lernen durch Spaß
Wenn Serpil Uensal ausrückt, um Wissen in ihren Seminaren zu vermitteln und Menschen zu trainieren, spielt Unterhaltung eine große Rolle. Ohne Spaß bleibt die Wissensvermittlung auf der Strecke.
Angebotene Seminare
- Produktmanagement
- Marketing
- Business Development
Stimmen von Teilnehmenden
„Selbst Jahre später ist die Handschrift von Frau Uensal in unserem Unternehmen spürbar. Sie trug wesentlich dazu bei, aus unserem Produktmanagement eine Innovationsschmiede zu machen.“
Michael Silbernagl
Geschäftsleitung, OPED GmbH
Tools zur operativen Unterstützung
Ansatz
Wissensvermittlung mit hohem Unterhaltungsfaktor; Lernen durch Spaß
Wenn Serpil Uensal ausrückt, um Wissen in ihren Seminaren zu vermitteln und Menschen zu trainieren, spielt Unterhaltung eine große Rolle. Ohne Spaß bleibt die Wissensvermittlung auf der Strecke.
Angebotene Seminare
- Produktmanagement
- Marketing
- Business Development
Stimmen von Teilnehmenden
„Selbst Jahre später ist die Handschrift von Frau Uensal in unserem Unternehmen spürbar. Sie trug wesentlich dazu bei, aus unserem Produktmanagement eine Innovationsschmiede zu machen.“
Michael Silbernagl
Geschäftsleitung, OPED GmbH
Methods
A Varied Methodological Approach for Sustainable Learning Outcomes
Serpil works with a balanced mix of methods that deliberately combines theory and practice and actively encourages participation.
The seminar draws on a range of formats including lectures, plenary discussions, business cases, workshop sequences, and individual and group work.
The seminar is further enhanced by best practices, concrete action plans, and hands-on tools that support the transfer of learning into everyday professional practice.
Selected coaching instruments help to sustainably embed the developed content into participants’ professional routines and ensure long-term practical implementation.
Formats at a Glance
Advancing Your Product Management
Whether strategic product development, optimisation of existing processes, or fresh impulses for management and product launch – depending on your objectives, we select the most suitable format together to advance your Product Management in a targeted manner and deliver sustainable results.
Would You Like to Successfully Position Your Products in the Market?
Whitepaper
Product Management – “Everything Becomes Easy…”
In this whitepaper, you will learn how to structure your Product Management clearly, align it strategically, and implement it successfully in your day-to-day professional practice.
Free download available on the website.
FAQ
Who is the training suitable for?
Serpil’s training courses are suitable for all mid-sized and international organisations that wish to act professionally and agilely, minimise coordination challenges at interfaces, and offer a market-driven product portfolio.
Where does the training take place?
Serpil’s seminars and training sessions can be booked as in-house training at your location or as digital online training. You decide!
Is the training also available as an online training?
Yes, the training is also bookable as an online training. Serpil has always offered her training sessions in digital formats as well. Drawing on her extensive experience with online training, the seminar can be delivered via Adobe Connect, Vitero, Microsoft Teams, Zoom, or Miro.
What is the ideal group size?
A group size of 8 to 12 participants is optimal.
Which methods are used?
Serpil sees herself as a catalyst for change who gives people a stage – and brings a well-stocked methodological toolbox to every session. In her seminars, she employs a balanced mix of methods across a wide variety of formats:
Lectures, plenary discussions, workshop sequences, process facilitation, individual and group work, B2B and B2C best practice examples, best-fit solutions, checklists and action plans.
Edutainment is Serpil’s key to success: in-depth knowledge and expertise are essential – and so are enjoyment and a positive atmosphere.
Is the training available in English?
Yes. For global decision-makers, marketing and product managers, and international teams, Serpil offers training in English. She regularly delivers Product Management training for clients across Europe and brings excellent presentation and facilitation skills at native-speaker level.
