Services | Product Management
Product Management Seminars for Digital Products
Launching digital products in the international marketplace presents organisations with unique challenges.
In this individually designed Product Management seminar, you will develop targeted Go-to-Market strategies and create a concrete action plan to systematically position your digital products and market them successfully.
“Our in-house product management seminar with Ms. Uensal was a complete success. Ms. Uensal created a wide scope for the seminar by using a variety of interesting practical examples. The lessons that we learned, both individually and in groups, have now been put into practice in our daily business.”
Nicole Kieser
Head of Marketing Division Diagnostics, Hain Lifescience GmbH
At a Glance
Overview of the Seminar for Digital Products
- Individually tailored to your organisation and objectives
- Specifically designed for digital products and business models
- Interactive Product Management training with direct feedback
- Designed for internationally and globally operating organisations
- Development of clear Go-to-Market strategies and product strategies
- Concrete action plan for implementation
- Delivered by Serpil with over 20 years of professional experience
- Available online or on-site as an in-house Product Management seminar
- In German and English at native-speaker level
Request a Seminar
Let us discuss in a short conversation how you can strategically develop your employees further.
Seminar Content
Product Management for Digital Products – Topics Covered in the Training
The seminar is directed at organisations that wish to advance their Product Management for digital products in a targeted manner. Content is individually aligned to your requirements and conveys well-founded practical knowledge alongside proven strategies.
Product Management Basics
Learn the fundamentals and core tasks of Product Management and receive direct feedback on your specific questions
Requirements Management
Definition of customer requirements and prioritisation of product requirements
Agile Implementation
Agile implementation of product and portfolio decisions in the role of Product Owner, ensuring customer-centricity, Product Roadmaps and Feature Roadmaps
Product Positioning
Develop clear approaches for the positioning of digital products in order to differentiate yourself in the competitive landscape in a sustainable and compelling way
Product Market Fit
Product Lifecycle Management, analyses and strategic priorities as well as decision-making frameworks
Analysis & Optimisation
Evaluate and advance your Product Management activities in a targeted manner
How We Get Started
Three Steps to a Successful Collaboration
Step 1 – Inquiry
To prepare thoroughly, Serpil will need a few brief details from you. She will then get in touch to arrange an initial get-to-know-you conversation.
Step 2 – Call
In a short conversation, together with Serpil you will clarify your current challenges and objectives. Then you will jointly explore how Serpil can best support you and, if appropriate, schedule a first in-depth consultation.
Step 3 – First Meeting
You will receive an individual assessment and concrete recommendations for action tailored to your organisation. You will then decide together on the next steps.
Why This Training?
Product Management as a Key Success Factor
The training combines practical applications using business cases, workshop sequences, and process facilitation. You work on concrete questions from within your organisation and transfer the content directly into your professional practice. This creates a hands-on Product Management qualification programme that not only imparts knowledge but leads directly to implementation.
Why this training, and what concrete benefit does it offer my organisation?
Successful Product Management for digital products determines market success or stagnation. In this Product Management training, you develop structured strategies to position your products in a targeted manner, access new markets, and manage your digital product development sustainably.
By the end, you will have a concrete action plan to market your digital products efficiently and achieve your organisational goals in an international environment.
How does the training work, and how will it concretely improve my Product Management?
You work on concrete questions from within your organisation and develop actionable solutions on that basis. Approaches are structured, prioritised, and translated into clear action items together. This enables you to improve your products sustainably and increase the effectiveness of your activities in the market.
Can your Product Management keep pace with increasing demands and competition?
In international Product Management for digital products, demands and competitive pressure are continuously rising. You face the challenge of analysing markets and target audiences with rigour, implementing innovations more rapidly, and accurately assessing competitive dynamics. The training equips you with the necessary approaches to address these requirements in a structured manner and advance your Product Management in a targeted way.
Approach
Addressing the Challenges of the Digital Product Market
In international and digital Product Management, organisations face complex requirements – from developing market-ready products to successful global marketing.
What You Take Away:
Conduct Rigorous Market, Target Audience, and Competitive Analyses
Differing market requirements, target audience needs, and competitive dynamics must be correctly assessed and translated into viable product strategies – particularly in an international B2B environment.
Managing the High Pace of Innovation in the Market
The digital sector is evolving rapidly. Successful Product Management requires agile working methods and the ability to continuously adapt and advance products. Agile product management methods such as Scrum and Kanban enable teams to respond quickly to change and continuously improve the product.
Understanding Market Access and Competition Strategically
Successfully marketing digital products requires a clear understanding of competitive dynamics, market mechanisms, and global structures. The international technology and digital sector is characterised by a Winner-Takes-All dynamic. That makes it challenging for newer and smaller organisations to gain a foothold. An effective product strategy is essential to compete internationally.
Meeting Legal and Regulatory Requirements
Particularly in an international context, regulatory requirements must be reliably integrated into the product strategy. Each market has its own legal and regulatory framework that organisations must comply with, including privacy regulations, security standards, and consumer protection laws.
Portfolio-Analyse
Ansatz
Wissensvermittlung mit hohem Unterhaltungsfaktor; Lernen durch Spaß
Wenn Serpil Uensal ausrückt, um Wissen in ihren Seminaren zu vermitteln und Menschen zu trainieren, spielt Unterhaltung eine große Rolle. Ohne Spaß bleibt die Wissensvermittlung auf der Strecke.
Angebotene Seminare
- Produktmanagement
- Marketing
- Business Development
Stimmen von Teilnehmenden
„Selbst Jahre später ist die Handschrift von Frau Uensal in unserem Unternehmen spürbar. Sie trug wesentlich dazu bei, aus unserem Produktmanagement eine Innovationsschmiede zu machen.“
Michael Silbernagl
Geschäftsleitung, OPED GmbH
Produktplanung und -entwicklung
Ansatz
Wissensvermittlung mit hohem Unterhaltungsfaktor; Lernen durch Spaß
Wenn Serpil Uensal ausrückt, um Wissen in ihren Seminaren zu vermitteln und Menschen zu trainieren, spielt Unterhaltung eine große Rolle. Ohne Spaß bleibt die Wissensvermittlung auf der Strecke.
Angebotene Seminare
- Produktmanagement
- Marketing
- Business Development
Stimmen von Teilnehmenden
„Selbst Jahre später ist die Handschrift von Frau Uensal in unserem Unternehmen spürbar. Sie trug wesentlich dazu bei, aus unserem Produktmanagement eine Innovationsschmiede zu machen.“
Michael Silbernagl
Geschäftsleitung, OPED GmbH
Zieldefinition und Erfolgskontrolle
Ansatz
Wissensvermittlung mit hohem Unterhaltungsfaktor; Lernen durch Spaß
Wenn Serpil Uensal ausrückt, um Wissen in ihren Seminaren zu vermitteln und Menschen zu trainieren, spielt Unterhaltung eine große Rolle. Ohne Spaß bleibt die Wissensvermittlung auf der Strecke.
Angebotene Seminare
- Produktmanagement
- Marketing
- Business Development
Stimmen von Teilnehmenden
„Selbst Jahre später ist die Handschrift von Frau Uensal in unserem Unternehmen spürbar. Sie trug wesentlich dazu bei, aus unserem Produktmanagement eine Innovationsschmiede zu machen.“
Michael Silbernagl
Geschäftsleitung, OPED GmbH
Tools zur operativen Unterstützung
Ansatz
Wissensvermittlung mit hohem Unterhaltungsfaktor; Lernen durch Spaß
Wenn Serpil Uensal ausrückt, um Wissen in ihren Seminaren zu vermitteln und Menschen zu trainieren, spielt Unterhaltung eine große Rolle. Ohne Spaß bleibt die Wissensvermittlung auf der Strecke.
Angebotene Seminare
- Produktmanagement
- Marketing
- Business Development
Stimmen von Teilnehmenden
„Selbst Jahre später ist die Handschrift von Frau Uensal in unserem Unternehmen spürbar. Sie trug wesentlich dazu bei, aus unserem Produktmanagement eine Innovationsschmiede zu machen.“
Michael Silbernagl
Geschäftsleitung, OPED GmbH
Methods
Methods in Product Management Training for Digital Products
Depending on the objective, a range of didactic methods can be employed to ensure sustained knowledge transfer. The integration of business cases, practical applications, facilitated discussions, and supplementary training materials can significantly enhance the effectiveness of the training on a long-term basis.
In combination with a concrete action plan, it is ensured that the transfer into organisational practice can be implemented step by step even after the training has concluded.
Formats at a Glance
Advancing Your Product Management
Whether strategic product development, optimisation of existing processes, or fresh impulses for management and product launch – depending on your objectives, we select the most suitable format together to advance your Product Management in a targeted manner and deliver sustainable results.
Blog: Product Management in Transition – Standing Still Is No Longer an Option
FAQ
Who is the training suitable for?
Serpil’s training sessions are suitable for all mid-sized and international organisations that wish to act professionally and agilely, minimise coordination challenges at interfaces, and offer a market-driven product portfolio.
Where does the training take place?
Serpil’s seminars and training sessions can be booked as in-house training at your location or as digital online training. You decide!
Is the training also available as an online training?
Yes, the training is also bookable as an online training. Serpil has offered her seminars and training sessions in digital formats for many years. Particularly for global teams at diverse locations, this option represents a more cost-effective solution.
What is the ideal participant profile?
Participants are Product Managers for digital products or Product Owners. The group size depends on whether the session is delivered in person or online.
Which methods are used?
Serpil sees herself as a catalyst for change who gives people a stage – and brings a well-stocked methodological toolbox to every session. In her seminars and training sessions, she employs a balanced mix of methods across a wide variety of formats:
Lectures, plenary discussions, workshop sequences, process facilitation, individual and group work, B2B and/or B2C best practice examples, best-fit solutions, checklists and action plans…
Edutainment is Serpil’s key to success: in-depth knowledge and expertise are essential – and so are enjoyment and a positive atmosphere.
Is the training available in English?
Yes. Serpil offers English-language training sessions for global decision-makers, marketing and product managers, and international teams. She regularly delivers Product Management training for clients worldwide and brings excellent presentation and facilitation skills in English at native-speaker level.
