Services | Product Management
Product Management Seminars and Training for Organisations
In hands-on seminars, training sessions, and continuing education programmes, you will learn how to structure your Product Management clearly, align it strategically, and successfully establish products in the market. The trainings help to sharpen roles, processes, and objectives – with concrete methods, clear structures, and immediately actionable solutions.
“Even several years later, Ms. Uensal’s fingerprints can still be seen within our organisation. She played an integral role in turning our product management into a cradle of innovation.”
Michael Silbernagl
Executive, OPED GmbH
At a Glance
Needs-Oriented Product Management Seminars and Training
- Hands-on seminars and training sessions for organisations
- Direct applicability to everyday professional practice
- Duration and content individually aligned to qualification needs and organisational context
- Online or on-site – entirely as required
- Trainer with over 20 years of professional experience
- Suitable for mid-sized and internationally oriented organisations
- From practice, for practice
- Available in German and English at native-speaker level
request Training
Let’s discuss in a brief conversation how to strategically develop your product management and your employees in a targeted way.
Training Content
Proven Strategies, Concrete Solutions, Immediately Applicable
In the training, you develop concrete solutions for your organisation together with Serpil Uensal – a trainer with over 20 years of experience in international Product Management. You gain clarity in roles, processes, and objectives, and build a structured, effective Product Management practice. You do not merely learn methods; you apply them directly to your own organisational situation.
Basics & Roles
- Clearly define Product Management tasks, responsibilities, and the role of Product Management within the organisation
- Develop the PM mindset and skillset for making entrepreneurial decisions
- Integrate Product Management in a structured way into the organisation
Managing Interfaces
- Structure collaboration between departments clearly
- Define responsibilities in the launch process
- Align resources in a targeted manner and resolve conflicts
Defining & Tracking Goals
- Align product and organisational objectives
- Develop clear, measurable goals (S.M.A.R.T.)
- Identify conflicting goals and resolve them systematically
Market Analysis & Controlling
- Conduct well-founded analyses of markets, trends, and target groups
- Identify and evaluate market potential
- Measure progress and derive action items
Marketing Products
- Develop product, pricing, and communication strategies
- Steer sales and marketing decisions in a targeted manner
- Position products clearly in the market
Analysis & Optimization
- Conduct portfolio analyses and set priorities
- Make well-founded strategic decisions
- Advance products in a targeted manner or phase them out
How TO Get Started
Three Steps to a Successful Collaboration
Step 1 – Inquiry
To prepare thoroughly, Serpil will need a few brief details from you. She will then get in touch to arrange an initial get-to-know-you conversation.
Step 2 – Call
In a short conversation, together with Serpil you will clarify your current challenges and objectives. Then you will jointly explore how Serpil can best support you and, if appropriate, schedule a first in-depth consultation.
Step 3 – First Meeting
You will receive an individual assessment and concrete recommendations for action tailored to your organisation. You will then decide together on the next steps.
Why Invest in Training?
Product Management as a Key Success Factor
In the seminar or training, you work on concrete questions from within your organisation relating to Product Management and transfer the content directly into your professional practice. This creates a hands-on Product Management continuing education programme that not only imparts knowledge but leads directly to implementation.
What are the benefits of Product Management seminars and training?
Structured Product Management is the foundation for successful products and sustainable growth. In a Product Management seminar or training session, you develop concrete approaches to develop, position, and successfully establish products in the market. You receive a clear action plan with which you can implement your product strategy systematically.
How does the seminar and training work?
The Product Management seminars and training sessions are structured in a hands-on manner and work with concrete questions from within your organisation. You develop solutions, receive direct feedback, and transfer the content immediately into your practice. This creates a continuing education programme that leads directly to implementation.
Who is this upskilling Product Management programme suitable for?
For organisations that wish to build or advance their Product Management in a structured way – from mid-sized organisations to internationally active organisations. For specific requirements, complementary seminars are available for digital Product Management as well as for the pharmaceutical and medical technology sectors.
approach
Well-Founded and Implementation-Oriented Knowledge Transfer
In Serpil Uensal’s Product Management seminars and training sessions, your employees learn to develop products strategically, position them successfully in the market, and manage them sustainably.
The training sessions not only convey well-founded knowledge but, above all, methods that can be applied directly to everyday professional practice. The focus is on hands-on approaches to analytical and conceptual work in Product Management.
What You Take Away:
Well-Founded Knowledge Transfer
In Serpil Uensal’s Product Management seminars and training sessions, the emphasis is on direct applicability. You do not merely learn methods; you apply them immediately to your own organisational situation. The objective is to build a structured and effective Product Management practice that is strategically aligned and functions in day-to-day operations.
Portfolio Analysis
You analyse your existing product portfolio and evaluate opportunities and risks in a targeted manner. Using structured portfolio analyses, you identify potential, prioritise your products, and make well-founded decisions about further development, focusing, or phasing out.
Product Planning and Development
You develop clear approaches for planning and advancing your products – from concept to successful product launch. In doing so, you learn to systematically connect market requirements, customer needs, and organisational objectives, and translate them into viable product concepts.
Defining Goals and Monitoring Success
You define clear, measurable product goals and learn how to manage the success of your products systematically. Through structured goal systems and appropriate KPIs, you create transparency and can derive and optimise action items in a targeted manner.
Methods
Practice-Oriented Learning Formats in Upskilling Product Management
Serpil combines traditional and modern learning formats to anchor knowledge sustainably within the company. The seminar includes presentations, group work, practical examples, and hands-on transfer exercises. It is complemented by concrete action plans that support the implementation process.
The goal is to develop shared solutions and establish product management sustainably within the organization.
Formats at a Glance
Advancing Your Product Management
Whether strategic product development, optimisation of existing processes, or fresh impulses for management and product launch – depending on your objectives, we select the most suitable format together to advance your Product Management in a targeted manner and deliver sustainable results.
Would You Like to Successfully Position Your Products in the Market?
Whitepaper
Product Management – “Everything Becomes Easy…”
In the whitepaper, you will learn how to structure your Product Management clearly, align it strategically, and implement it successfully in your day-to-day professional practice.
Free download available on the website.
FAQ
Who is the training suitable for?
Serpil Uensal’s training sessions are directed at mid-sized and international organisations that wish to professionalise their Product Management, structure it clearly, and position it successfully in the market. They are particularly well-suited to organisations that want to improve cross-functional collaboration, sharpen processes, and develop a market-driven product portfolio.
Thanks to extensive cross-industry experience, proven best practices are applied directly to each organisation’s specific situation. The training sessions are well-suited to organisations from the following sectors, among others:
- Industrial manufacturing, plant engineering, and mechanical engineering
- Medical technology, biotechnology, pharmaceuticals, and chemical industry
- Software, IT, and telecommunications
- Energy sector and renewable energies
- FMCG and consumer goods
- Healthcare and dental industry
- Publishing and education sector
- Professional services and business travel industry
- Supplier industry
Companies from a wide range of additional sectors also benefit from the transferable methods and hands-on approaches.
Where does the training take place? In-house?
Serpil’s seminars and training sessions are always in-house training programs — that means that they are always tailored to your company and your needs. In-house training programs are flexible in format and can be conducted either on-site at your location or as a digital online training session. You decide!
Is the training also available as an online training?
Yes, the training is also bookable as an online training. Serpil Uensal has always offered her training sessions in digital formats as well. Drawing on her extensive experience with online training, the seminar can be delivered via Adobe Connect, Vitero, Microsoft Teams, Zoom, or Miro.
What are the options for pricing and scheduling?
Fees and timelines are agreed individually based on your requirements, objectives, and the scope of the engagement. As these are exclusively in-house training sessions for organisations and teams, content, format, and group size vary depending on need.
During the initial consultation, we clarify the framework and develop a tailored proposal for your organisation.
What is the ideal group size?
A group size of 8 to 12 participants is optimal.
Do you also offer individual sessions?
Training sessions are conducted in groups as a rule, in order to foster exchange and collaborative development. Individual sessions are available exclusively within the framework of individual coaching.
