Compact, Practical, and Competent: The Marketing Seminar for Your Company
When Serpil Uensal holds marketing seminars, she is always interested in finding out the current situation as a basis for what can be optimized.
Here’s an example: There are hardly any companies left nowadays that would consider buying ad space in newspapers. Shrinking circulation numbers and the accompanying weak response rate would cost the advertisers too much money and at the same time yield too little benefit. Newspaper publishers are suffering massively due to the decline in substantial engagement that they had back in the 1980s and 90s.
Now all of those involved are left with nothing. The newspaper publishers have to develop new business models, communicate them well, and establish them on the market effectively. Yet even their established customers are finding it difficult to come up with good solutions for communicating the benefit of their products or services to their customers.
Companies that are facing these same challenges or similar ones can always do themselves a favor by holding marketing seminars and marketing training – especially when they hire Serpil Uensal for that purpose.
Age is just a number? Yeah right!
In the manager seminars on marketing held by Serpil Uensal, she sheds light on the marketing process. Everything begins by using the right language – not only text, but also images and videos.
Here’s another example: a company wants to appeal to a young target group; they should be 18 to 25 years old. They use pictures of people who don’t belong to this target group because the employees don’t belong to that same generation. Yet if you want to appeal to young people, you should also use protagonists from this target group for testimonials. Conversely, companies that want to appeal to senior citizens, however, can by all means include people in their mid-forties in their advertising, since the target group identifies with younger people and then feels younger due to the combination of the image and product.
In summary and as an overview – you’ll learn the essential criteria for effective communication in advertising. Allow yourself and your employees to be taught by Serpil Uensal intensively and in a targeted way with of one of her proven marketing seminars or training sessions. You’ll be thrilled by the positive effects. Of course, this kind of marketing training could be interesting for all levels of the hierarchy, or also as a seminar exclusively for managers.
Good marketing takes into consideration:
- The right message
- The appropriate people
- The right time
- The right communication channels
- The right advertising medium
- An efficient style
Are you still indecisive about which kind of seminar you would like to hold? Then first allow yourself to be inspired by Serpil Uensal as a keynote speaker in the context of one of your own internal company events. We will gladly answer any questions you might have and provide you with advice.