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Business Development Seminars

Business Model Canvas: Questions about Questions

In Serpil Uensal’s Business Development Seminars, she likes utilizing a kind of template that serves as the basis for putting your own business model under the microscope. This process sheds light on all of the company’s activities.

  • Who are my key partners?
  • Which key activities have to be done regularly?
  • Which key resources can the organization draw upon?
  • What does our cost structure consist of, and, on the other hand, which sources of revenue are available?
  • Can our customers be found on the mass market or do we exclusively serve a niche?
  • What other customer segments are there?
  • There are communication channels on the one hand, and sales and distribution channels on the other. So, you have to clarify at which points the customer should find out about our product range and where exactly the marketing should take place.
  • What kind of customer relationship does the company create?
  • Do we speak to our customer group directly or send out the products automatically?

These questions demand answers (even after a business development seminar)

The customer empathy card and the Value Proposition Design are the two pillars of the foundation. In our seminars, training sessions, and workshops, together we put ourselves in the customer’s shoes and switch to their point of view. When the customer has a problem, as a supplier that doesn’t mean that we have to offer him or her our own solution immediately. Instead, we first have to understand their pain. As a supplier, what we pull out of our bag first might not actually be what truly helps the customer.

Let’s imagine that we are a logistics provider and we desperately need new drivers and delivery agents who can deliver a very large quantity of packages reliably. Now, as we hear on social media every once in a while, some of them tend to try to save time by tossing the goods onto the balcony. So much for the new glass bowl… But the very same thing that we as outsiders might laugh about at first is actually quite a big problem for many logistics companies, and their customers in particular.

Yet how can the company succeed in taking enough pressure off of the delivery agents and making their position attractive, so that the employees actually enjoy working for their company? Targeted seminars and training sessions on business development with concepts that are specially tailored to the needs of the management can be very helpful. So, the demands have been formulated… where do we go from here?

In this case, there are several different solutions to the problem. The logistics company could come up with the idea of delivering the packages in a way that is similar to how letters are delivered. That means setting a central receiving point for the supplier. Since the parcel delivery sector has grown substantially in recent years, there are now many startups that have developed a business model to address this problem.

How do you actually come up with good ideas?

The project group looks at the “pain” and “gain” points, criteria that hurt and criteria for success. How does the customer measure success? What are the things the customer has to do in order to be successful? What are the important tasks that generate revenue and belong to the core business? Which tasks have to done along the way and could they potentially be optimized or automatized? You can discuss and analyze all of that and more, together with Serpil Uensal in her seminars and workshops.

Let’s take a look at the financial sector for example. In the old days, people used to make small talk with the teller while they were handing you the money you were withdrawing. Today this task is done by ATMs or even retailers. Supermarkets have diversified their business and pay out the desired cash amount, since large amounts of cash already pass through their hands every day anyway.

These kinds of ideas arise once you take the step to make it your goal to expand the company’s field of business. At that point, it makes sense to convene a seminar or a workshop series and to hire an external moderator.

At these events, there could also be a keynote speaker. At this point, it doesn’t make much of a difference whether the speaker is internal or external. The more important factor, however, is that the keynote speaker makes a substantial contribution towards gaining insight into the problem at hand. The participants need leadership as well as a framework (a workshop or seminar) where they can bring their creative ideas to the table and develop them to produce tangible results. Our manager seminars have proven successful in accomplishing this. They are rigorous and tailored to the individual target group, and ultimately benefit the company enormously.

Business Development Seminars

Business Development Seminars: Tools and Methods

You, too, can shape the future of your company with one of Serpil Uensal’s tried and tested Business Development Seminars. In your Business Development Seminar, you’ll learn tools and methods that you can integrate into your daily work. Serpil Uensal places a special focus on practical approaches to solving problems, approaches which are viable both economically and in terms of the company’s available resources.

Even if you have already planned everything differently, you can still draw upon Serpil Uensal’s long-term experience and expertise as a keynote speaker. Keep your business agile with a Business Development Seminar that positions your company for sustainable growth in the future. Insight guaranteed!

Further Seminars and Training:

  • Business Development Seminars and Training
  • Strategic Marketing, Marketing Concepts and Planning in Practice


  • Seminars and Training
  • Keynote Speeches
  • Consulting
  • Workshops
  • Coaching