Product Management
Launching Products Successfully in the Pharmaceutical and Medical Technology Industry
Crash Course Product Management
Launching Products Successfully in the Pharmaceutical and Medical Technology Industry
In her specially designed in-house training-courses, Ms. Uensal supports you in developing effective market penetration strategies for the pharmaceutical and medical technology industry. With over 20 years of experience, Ms. Uensal has in-depth knowledge of the challenges and pitfalls of this industry and can provide a wide range of tailored solutions. This internal training not only provides a comprehensive introduction to the fundamentals of product management but also addresses the specific challenges of the pharmaceutical and medical technology industry, from current trends to the digitization of services. By the end of the training, you will not only be familiar with tangible approaches to overcome these challenges and achieve your goals but also have a specific action plan to systematically market new products successfully, enabling you to achieve your corporate objectives more effectively, consistently, and successfully.
Can your product management keep up with the rapid pace of innovation among your competitors and an increasing offerings?
In pharmaceutical and medical technology product management, you are confronted with a series of challenges that are unique to this industry:
- Complex regulatory requirements:
The pharmaceutical and medical technology industry is subject to strict regulations that can complicate marketing efforts. To address this challenge, it is important to have a thorough understanding of relevant regulations and ensure that all marketing materials and activities comply with the applicable regulations.
- Lengthy product approval processes:
The approval of new drugs or medical devices can be a very lengthy and costly process, delaying market entry. One solution is to develop an agile implementation plan that can be adjusted once approval is obtained.
- Building trust with customers:
In the pharmaceutical and medical technology industry, customer trust is crucial. Healthcare professionals must be convinced that your products are safe for patients, effective, and high quality. By using evidence-based marketing approaches, sharing clinical studies and references, and building long-term relationships, you can build trust with your target customers.
- Influence of physicians and key opinion leaders:
Physicians, scientists, experts, and patient groups can play a central role in treatment and product recommendations. Market positioning is especially challenging when dealing with innovative products. One helpful solution is to maintain a targeted approach to providing information that conveys deep understanding of the innovative product and its benefits.
- Rapid technological developments:
In the medical technology industry, there are proven technologies that have been used for decades. However, there are also new developments from many healthcare startups with promising market potential. Artificial intelligence will soon impact this industry as well. This means that your market penetration strategies must be agile and adaptable in order to keep pace with the latest trends and developments. Continuous market monitoring and readiness for adaptation are crucial.
These are just some of the possible challenges and solutions that companies in the pharmaceutical and medical technology industry face. Serpil Uensal knows that each situation is unique and she supports you in developing an individual strategy for you and your company tailored to your specific business requirements.
Specifically AddressHealthcare Professionals
In Serpil Uensal’s customized training for pharmaceutical and medical technology companies, you will learn the most important techniques for this demanding industry and receive direct feedback on your work. Serpil Uensal’s goal is to work with you to identify the best fit for your company and to embed product marketing in your company conceptually, measurably, and successfully. This way, you can achieve your product goals more effectively, consistently, and become more competitive!
ARE YOU READY TO INSPIRE THE RIGHT CUSTOMERS WITH YOUR BRAND COMMUNICATION?
Product Management as a Key to Success
Successful product management for pharmaceutical and medical technology doesn’t depend on chance or luck. The difference between customer satisfaction and enthusiasm determines success as much as compelling brand identity. For 20 years, I have been supporting pharmaceutical and medical technology companies in making their product management more professional and effective. Based on experience, I know that introducing new products in pharmaceutical and medical technology can be successful when using a targeted strategy and proven tools.
Methodologically Sophisticated Product Management Training for Pharmaceutical and Medical Technology Companies
In Ms. Uensal’s training, you can expect proven strategies and concentrated expertise:
- Interaktives Training
My training sessions employ a balanced mix of methods with various formats. Participants learn to transform conflicts into positive decisions and use the workshop as a practical experience for better product marketing. I see myself as a catalyst for change. Edutainment is my key to success: depth of knowledge is essential, but so is fun and a good atmosphere.
- Measurable Results
Through proven strategies and with a clear roadmap for the successful introduction of products in the market, tangible success can be achieved immediately. In my customized product management training for pharmaceutical and medical technology companies, we develop a specific action plan for your company, allowing you to systematically introduce and successfully market new products. You establish sustainable communication structures in your company so that you can achieve your product goals more effectively, consistently, and successfully.
Product Management Training Contents for Pharmaceutical and Medical Technology
To achieve the greatest possible success for each company, the training is tailored to individual challenges and objectives. Serpil Uensal’s training sessions provide proven strategies and a wealth of knowledge:
Market Analysis
Learn how to analyze the market for pharmaceutical products and medical devices to identify potential customer needs and gain competitive advantages.
Target Audience Determination
Learn how to define and understand your target audience to conduct targeted marketing campaigns and effectively communicate your message.
Product Positioning
Find out how to differentiate your products from the competition and make them attractive to potential customers. In the training, you will explore various positioning strategies and best practices with Ms. Uensal.
Brand Communication
Discover the various channels and techniques that are most effective for communicating with your target audience in the pharmaceutical and medical technology industry. Learn how to build and maintain your brand.
Analysis and Optimization
Learn how to analyze and optimize your product management activities to maximize your success. In this crash course, you will learn various tools and techniques for measuring and evaluating your marketing campaigns.
Diverse Methods for Greater Depth
Serpil Uensal sees herself as a catalyst, giving people a stage. For this purpose, she brings a well-stocked toolkit of methods. In her seminars and training sessions, she uses a targeted mix of methods with various formats:
- Introductory presentation
- Moderated plenary discussion
- Workshop sequences
- Process support
- Individual and group work
- B2B and B2C best practice examples, adaptation to a best-fit solution
- Checklists and action plans
- Selected coaching tools for implementing the lessons sustainably
Online, Local, National, International: How You Can Work with Serpil Uensal
Serpil Uensal’s seminars and training sessions can be booked as digital online seminars or as on-site seminars locally at your location – nationwide and internationally.
Are you ready to inspire the right customers with your product communication?
Successful marketing for pharmaceutical and medical technology doesn’t depend on chance or luck. The difference between customer satisfaction and enthusiasm determines success as much as a compelling brand identity. For 20 years, Serpil Uensal has been supporting pharmaceutical and medical technology companies in making their marketing more professional and effective. Based on her experience, she knows that marketing for pharmaceutical and medical technology can only be successful with a targeted strategy and proven tools.
Serpil Uensal
Your Expert
Serpil Uensal
Serpil Uensal is a keynote speaker, trainer, coach, and consultant with over 20 years of experience in marketing, product management, and business development. Her customers include over 100 small and medium-sized businesses, as well as multinational companies.
Serpil Uensal has been active as a trainer and coach for medium-sized companies since 2005. Since then, she has provided more than 20,000 hours of these services to both national and international companies. With her captivating style, she has enthralled over 9,000 participants in her seminars, training sessions, and workshops.
Serpil Uensal is known for her edutainment. She is an animating moderator and a passionate storyteller. She has demonstrated her excellent presentation skills in numerous projects. Local, digital, national, or international: Serpil Uensal understands how to inspire people with her interactive training and how to achieve sustainable results.
