Product management trainings
to inscrease your innovative strength.
Local, digital, national, or international: My training can be booked as an in-house training at your company or as online training - national and internationally. You decide!
The Rise and Fall of Product Management
Numerous medium-sized companies have had extremely good results over the last decades. However, many of them were miles away from being truly equipped with professional product management, let alone offering the right seminars on this topic for their employees. These companies generally grow according to market demand, which works like this: Customers describe their requirements and the vendors react to them. Their product development department creates the products, refines them, adapts them. So, when the client has new ideas about what they want, the vendor is determined to provide good service and implement those changes. In most cases, there’s no time left over for training and educating the employees about product management in a targeted way.
But then what happens? Suddenly the business collapses. Customers ramp down their order volume, the sales team comes back from acquisition meetings empty handed more frequently. People shake their heads perplexed, shrug their shoulders. Apparently, times have changed. New technology and the interconnectedness between customers and service-providers lead to rapid developments. Those who don’t keep up with product management (often) lose out in the long run.
Product Management Seminars: Over to you, please, Ms. Uensal
So, now what? This is where Serpil Uensal takes over. If you took everyone who participated in one of her seminars or training sessions in the last decade and wanted to fly them to the same destination, then seven of the largest commercial airliners in the world (A380s) wouldn’t be enough. Serpil Uensal has been dealing with the topic of product management for two decades.
She says: “It’s not enough just to develop products without maintaining a strong connection to the target group. Nowadays, that’s more important than ever.”
Product Management and Product Development are Changing
Instead of rushing to push products onto the market under high pressure, first it is absolutely necessary to gain knowledge about the users, to analyze this data, and only to start production after that. This is where Serpil Uensal’s services can help: by providing professional training and product management seminars that are individually tailored to the client’s needs.
In order to identify the user’s needs, it’s important to put yourself in their shoes and see things from their perspective. This is what’s called creating a “buyer persona.” These are fictive characters that are representative for the target group. They get a face and a name. They are given characteristics that stand for certain user groups: fears, concerns, but also common preferences. In Serpil Uensal’s product management seminars, these buyer personas are developed and analyzed together in cooperation with the participants. That helps keep the seminar closely oriented towards the daily business reality and the customer environment of the participants or their employers. By placing the user of your own products right before your eyes, you can improve your product development and then produce drastically different and better results. Including the target customer in the development of new products is a logical step to secure your company’s existence on the market.
That way, not only can your product management department react faster and more professionally, but it can also work in a more agile way and become more adaptable. With the right commitment and effective implementation of product management training from and with Serpil Uensal, the dark days of sales stagnation will be a thing of the past. Say “goodbye” to “just enough to get by” and say “hello” to sustainable revenue solutions.
- Business Development Seminars and Training
- Strategic Marketing, Marketing Concepts and Planning in Practice
- Seminars and Training
- Keynote Speeches
Serpil Uensal is a keynote speaker, trainer, coach, and consultant with over 20 years of experience in marketing, product management, and business development. Her customers include over 100 small and medium-sized businesses, as well as multinational companies.
Serpil Uensal has been active as a trainer and coach for medium-sized companies since 2005. Since then, she has provided more than 20,000 hours of these services to both national and international companies. With her captivating style, she has enthralled over 9,000 participants in her seminars, training sessions, and workshops.
Serpil Uensal is known for her edutainment. She is an animating moderator and a passionate storyteller. She has demonstrated her excellent presentation skills in numerous projects. Local, digital, national, or international: Serpil Uensal understands how to inspire people with her interactive training and how to achieve sustainable results.
Hours of training
This is what her participants say:
Head of Digitalization, CIMPA - Business Unit Product Life Cycle Management
The right trainer for implementing new methods.
“Ms. Uensal possesses vast and profound knowledge about methods, and she can communicate that know-how clearly. She responds flexibly to the needs of the participants and is capable of adapting the training process appropriately. With Ms. Uensal, you know you have found the right trainer to help you implement new methods in your organization.”
Executive, OPED GmbH
Product management to cradle of innovation
“Even several years later, Ms. Uensal’s fingerprints can still be seen within our organization. She played an integral role in turning our product management into a cradle of innovation.”
Head of Marketing Division Diagnostics, Hain Lifescience GmbH
Wide variety of interesting practical examples
“Our in-house product management seminar with Ms. Uensal was a complete success. Ms. Uensal created a wide scope for the seminar by using a variety of interesting practical examples. The lessons that we learned, both individually and in groups, have now been put into practice in our daily business.”
Approach Product Management with a Plan and a Strategy
Transform your product management into a center of innovation, use targeted strategies and effective instruments, and successfully bring innovations to the market that excite your customers.