Product Management
Product Management Seminars Tailored to Your Company’s Needs
Product Management Seminars
The Rise and Fall of Product Management
Numerous medium-sized companies have had extremely good results over the last decades. However, many of them were miles away from being truly equipped with professional product management, let alone offering the right seminars on this topic for their employees. These companies generally grow according to market demand, which works like this: Customers describe their requirements and the vendors react to them. Their product development department creates the products, refines them, adapts them. So, when the client has new ideas about what they want, the vendor is determined to provide good service and implement those changes. In most cases, there’s no time left over for training and educating the employees about product management in a targeted way.
But then what happens? Suddenly the business collapses. Customers ramp down their order volume, the sales team comes back from acquisition meetings empty handed more frequently. People shake their heads perplexed, shrug their shoulders. Apparently, times have changed. New technology and the interconnectedness between customers and service-providers lead to rapid developments. Those who don’t keep up with product management (often) lose out in the long run.
Product Management Seminars: Over to you, please, Ms. Uensal
She says: “It’s not enough just to develop products without maintaining a strong connection to the target group. Nowadays, that’s more important than ever.”
Product Management and Product Development are Changing
Instead of rushing to push products onto the market under high pressure, first it is absolutely necessary to gain knowledge about the users, to analyze this data, and only to start production after that. This is where Serpil Uensal’s services can help: by providing professional training and product management seminars that are individually tailored to the client’s needs.
In order to identify the user’s needs, it’s important to put yourself in their shoes and see things from their perspective. This is what’s called creating a “buyer persona.” These are fictive characters that are representative for the target group. They get a face and a name. They are given characteristics that stand for certain user groups: fears, concerns, but also common preferences. In Serpil Uensal’s product management seminars, these buyer personas are developed and analyzed together in cooperation with the participants. That helps keep the seminar closely oriented towards the daily business reality and the customer environment of the participants or their employers. By placing the user of your own products right before your eyes, you can improve your product development and then produce drastically different and better results. Including the target customer in the development of new products is a logical step to secure your company’s existence on the market.
That way, not only can your product management department react faster and more professionally, but it can also work in a more agile way and become more adaptable. With the right commitment and effective implementation of product management training from and with Serpil Uensal, the dark days of sales stagnation will be a thing of the past. Say “goodbye” to “just enough to get by” and say “hello” to sustainable revenue solutions.
Numerous medium-sized companies have had extremely good results over the last decades. However, many of them were miles away from being truly equipped with professional product management, let alone offering the right seminars on this topic for their employees. These companies generally grow according to market demand, which works like this: Customers describe their requirements and the vendors react to them. Their product development department creates the products, refines them, adapts them. So, when the client has new ideas about what they want, the vendor is determined to provide good service and implement those changes. In most cases, there’s no time left over for training and educating the employees about product management in a targeted way.
But then what happens? Suddenly the business collapses. Customers ramp down their order volume, the sales team comes back from acquisition meetings empty handed more frequently. People shake their heads perplexed, shrug their shoulders. Apparently, times have changed. New technology and the interconnectedness between customers and service-providers lead to rapid developments. Those who don’t keep up with product management (often) lose out in the long run.
Product Management Training
In training tailored to individual needs, Serpil Uensal helps her customers integrate product management into their company conceptually, measurably, and successfully.
In these methodically sophisticated product-management training seminars, there is a strong focus on applying the knowledge in moderated practical phases. In addition to imparting the relevant expertise, Serpil Uensal implements a balanced blend of methods with a diverse range of formats. This way, participants learn in a fun way how to transform even conflict situations into positive decisions and use the training as a way to gain practical experience to improve their product management.
During the practical phases, Serpil Uensal acts as an impactful initiator. Edutainment is the secret to her success: in-depth knowledge and expertise are necessary, but so are fun and cheerfulness.
Over the course of the product management training, potential for optimization will be analyzed and the best fit for the individual company will be identified, elevating the performance and the innovative strength of the product management team. A tangible action-plan is developed during the training, which can be used to systematically launch new products, market them successfully, and to achieve the company’s individual goals more effectively, consistently, and successfully.
Product Management Seminars
With proven strategies and a tangible roadmap for product management, substantial results can be achieved immediately.
That’s why in Serpil Uensal’s product management seminars, a special emphasis is placed on transferring knowledge. Participants learn about impactful instruments of modern product management. The focus is placed on methods for analytical and conceptual work in product management, such as:
- Portfolio analysis
- Product planning and development
- Defining goals and checking success
- Tools for operational support
Together, these instruments form a “menu” that can be used to derive the right action plan for each individual company.
Product Management Course Content
To get the greatest possible benefit out of the training, it is adapted to the company’s individual challenges and goals. In Serpil Uensal’s training sessions and seminars, you gain proven strategies and concentrated knowledge.
Requirements for Successful Product Management in Your Company
- Product management tasks
- PM mindset and skillset for making entrepreneurial decisions
- Integrating product management into the company’s organization
Cross-Functional Cooperation and Managing Interfaces
- Clearly distinguishing decisions
- Responsibilities in the launch process
- Negotiating resources in the company
Harmonizing Product Management Goals and Company Goals
- Setting qualitative and quantitative targets
- Conflicting goals in the company
- S.M.A.R.T. product goals
Market Analysis
- Analyzing the sector and trends
- Analyzing the environment
- Analyzing market potential and defining target groups
Strategic Analysis Instruments and Decision-Making in B2B and B2C Product Management
- Analyzing strengths, weaknesses, opportunities, threats
- Key issue matrix for strategic development
- Product portfolio analyses and keep & drop decisions
The Operational, Product-Based Marketing Mix
- Product decisions
- Communication and sales decisions
- Price decisions
Controlling in Product Management
- Product management PIs and KPIs
- Monitoring progress during implementation
- Deriving action items
Diverse Range of Methods for More Depth
Serpil Uensal considers herself an initiator who turns over the stage to her participants, and she brings a suitcase full of methods to do this successfully. During her seminars and training sessions, she uses a balanced mix of methods with a variety of formats in a targeted way.
- Lectures
- Group discussions
- Workshop sequences
- Facilitation
- Individual and group work
- B2B and B2C best practice examples, adapting to a best-fit solution
- Checklists and action plans
- …and many more!
Online, local, nationwide, international: This is how you can work together with Serpil Uensal
You can book Serpil Uensal’s seminars and training sessions as digital, online seminars or as an in-person seminar in-house or at a location near you – nationally or internationally. For global product managers and international teams, Serpil Uensal also provides her seminars and training sessions in the English language.
Serpil Uensal
Your Expert
Serpil Uensal
Serpil Uensal is a keynote speaker, trainer, coach, and consultant with over 20 years of experience in marketing, product management, and business development. Her customers include over 100 small and medium-sized businesses, as well as multinational companies.
Serpil Uensal has been active as a trainer and coach for medium-sized companies since 2005. Since then, she has provided more than 20,000 hours of these services to both national and international companies. With her captivating style, she has enthralled over 9,000 participants in her seminars, training sessions, and workshops.
Serpil Uensal is known for her edutainment. She is an animating moderator and a passionate storyteller. She has demonstrated her excellent presentation skills in numerous projects. Local, digital, national, or international: Serpil Uensal understands how to inspire people with her interactive training and how to achieve sustainable results.
Product management
Transform your product management into a center of innovation
- More impact
- More excited customers
- More revenue
